Module Code: H7ENT
Long Title Entrepreneurship
Title Entrepreneurship
Module Level: LEVEL 7
EQF Level: 6
EHEA Level: First Cycle
Credits: 10
Module Coordinator: ROSALIND BEERE
Module Author: ROSALIND BEERE
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 LO 1. Understand the issues and processes involved in the successful creation of a new enterprise. To develop an understanding for the ‘entrepreneurial mindset’
LO2 LO 2. Assess the commercial viability of new businesses, processes, products and services
LO3 LO 3. Develop and evaluate the commercialisation strategy for a new entrepreneurial business, product, process or service
LO4 LO 4. Understand the intellectual property (IPR) and procedures associated with the to-market approach for technology, products and services. Assessing IPR issues such as patenting, copywriting and IP ownership rights
LO5 LO 5. Show an understanding of the key entrepreneurial competencies in skills such as communication, analysis and business acumen necessary for enabling a successful entrepreneurial venture
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Entrepreneurship
The evolution of entrepreneurship Intra-preneurship the new corporate vision Different forms of business ownership such as small business ownership, partnerships, sole traders, PLCs Internet and e-Commerce and their importance in new venture creation Approaches to entrepreneurship
The Entrepreneurial Mindset
The entrepreneurial mindset – entrepreneurial traits and characteristics Creativity and Innovation The entrepreneurial perspective in individuals Ethics and entrepreneurship.
The Entrepreneurship process and practice
Understand the key components of entrepreneurship, and the entrepreneurial process.
The Entrepreneurial Venture Plan
Environmental assessment in entrepreneurship (SWOT, PESTEL) Opportunity assessment and analysis Entrepreneurial marketing research Entrepreneurial financial analysis The entrepreneurial business plan – what are the key factors to making a robust business plan The entrepreneurial marketing plan
Challenges of the Entrepreneurial Start-up
The legal forms of the entrepreneurial organisation Forms of entrepreneurial venture financing Strategy – vision and mission of the new start-up Succession strategies
IPR - Intellectual Property rights
The legal processes associated with IPR Copywriting, patenting new technologies, processes, products and services
Teaching methodology
The learning strategy involves the use of lectures, tutorials, case studies and class discussions as appropriate. Learners will also have access to web based support
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Project (0050) % of total: 25
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Provide a background to an entrepreneurial business of choice. Evaluate the entrepreneurial perspective of the founding entrepreneur of that business. Individual or group (4 people) including a presentation.
Assessment Type: Case Study % of total: 25
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Individual Case Study Assessment. Analyse a particular business case study in terms of the issues and challenges faced by a business and from this give recommendations for the future
Assessment Type: Business Plan 1 (0440) % of total: 50
Assessment Date: n/a Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
The Business Plan: the business plan will be graded according to clarity, structure and the ability to analyse and evaluate the entrepreneurial perspective. Learners will demonstrate an ability to communicate innovative business ideas. Learners will analyse a business idea via the business plan. The assignment will draw where appropriate from experience and contemporary examples to illustrate key points. Learners will in their assignment make appropriate reference to materials covered, theories learned and seminal and contemporary research in the field of entrepreneurship.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 3 Every Week 3.00
Independent Learning No Description 17 Every Week 17.00
Tutorial No Description 1 Every Week 1.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Kuratko, D.F.. (2013), Entrepreneurship Theory, Process and Practice, 9th. Cenage Learning.
  • Scarborough, N.W.. (2013), Essentials of Entrepreneurship and Small Business Management, 7th. Pearson Education.
Supplementary Book Resources
  • Dollinger, M. J. (2003) Entrepreneurship: Strategies and. na.
  • Tidd. J., Bessant, J.. (2013), Managing Innovation: Integrating Technological, Market and Organizational Change, 5th. Wiley Publications.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: