Module Code: H6ETP
Long Title Entrepreneurship
Title Entrepreneurship
Module Level: LEVEL 6
EQF Level: 5
EHEA Level: Short Cycle
Credits: 10
Module Coordinator: MICHAEL BANE
Module Author: CORINA SHEERIN
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate the issues and processes involved in the successful creation of a new enterprise and to develop an appreciation of entrepreneurial characteristics and psychology (mindset).
LO2 Assess via opportunity analysis the potential commercial possibilities of ideas, brands, products and services.
LO3 Develop and evaluate the commercialisation strategy for a new ‘start up’ through the lens of contemporary validation tools such as the business model canvas (lean canvas) and value proposition canvas.
LO4 Critique the challenges that entrepreneurs face in the modern climate including the risks (financial and otherwise) inherent in pursuing the entrepreneurial journey.
LO5 Discuss and argue the key entrepreneurial competencies in skills such as communication, testing, analysis and business acumen necessary for enabling a successful entrepreneurial venture.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
69725 H6ETP Entrepreneurship
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
What is an entrepreneur?
• Definitions • The evolution of entrepreneurship • Motivation of entrepreneurs • The importance of ethics
What is an enterprise?
• Why companies exist • How enterprises grow • Types of enterprise creation • How to use a PESTLE analysis
Entrepreneurial Mindset
• Entrepreneurial Leadership • The trait approach • The behavioural approach • The charismatic approach
Entrepreneurial Skills
• Skills of effective leaders and entrepreneurs • Power dynamics • Classification of skills and traits
Opportunity Analysis
• Where do great ideas come from? • Ideation techniques • Where do opportunities come from?
Frameworks to Capitalise on Opportunities
• Business Model Canvas • Lean Canvas • Value Proposition Canvas
Key Challenges in Entrepreneurship
• Risk dynamics in entrepreneurship • Creativity and creative challenges • Sparking innovation • What innovation is and what it isn’t • The process of disruption.
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: CA 1 % of total: 70
Assessment Date: n/a Outcome addressed: 1,2,3,5
Non-Marked: No
Assessment Description:
The continuous assessment challenges learners with conceptualising a start-up/business idea and assessing its viability via the lens of the lean canvas methodology (a derivative of the business model canvas). Learners will break down each of the nine elements of the canvas and a fully designed canvas will be included in the subsequent report that details each element. Learners are also expected to include three elements of the value proposition canvas – Customer jobs pains and gains.
Assessment Type: CA 2 % of total: 30
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
The second part of the continuous assessment requires learners to analysis and discuss an entrepreneurial case study provided at the start of term. This case study will vary depending on contemporary dynamics within entrepreneurship and can assess a full spectrum of learning objectives detailed above.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 36 Per Semester 3.00
Tutorial Mentoring and small-group tutoring 12 Per Semester 1.00
Directed Learning Directed e-learning 202 Per Semester 16.83
Total Weekly Contact Hours 20.83
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4 Every Week 4.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Kuratko, D.F.. (2019), Entrepreneurship: Theory, Process, Practice, 11th Ed.. South-Western College Publishing..
Supplementary Book Resources
  • Osterwalder, A.. (2010), Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers,, 1st Ed. Wiley.
  • Osterwalder, A.. (2014), Value Proposition Design: How to Create Products and Services Customers Want,, 1st Ed. Wiley.
  • Bland, D.J and Osterwalder A.. (2019), Testing Business Ideas: A Field Guide for Rapid Experimentation,, 1st Ed. Wiley.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: