On successful completion of this programme the learner will be able to :
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Description
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Demonstrate comprehensive knowledge of advanced Marketing theory and practice by having the ability to both appraise and critique these two functions.
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Demonstrate a systematic knowledge of the role and responsibilities of the key marketing functions to inform a detailed understanding of how each of these functions relate to each other in the broader business context.
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Analyse the key factors that influence Marketing decisions and critically assess the theoretical and practical models used to support such decisions.
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Identify and formulate appropriate research questions and associated methodologies to address contemporary business problems and articulate explanations for research findings.
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Assess the dynamics of a rapidly changing organisational environment and in particular the social, environmental and ethical dimensions of that environment in order to develop appropriate and sustainable Marketing strategies reflecting a dynamic and changing marketplace that safeguards the resources of said environment.
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Critically assess the impact of contextual forces on Marketing decision making, including ethical, economic, financial, environmental, social, and technological/digital change issues as well as international developments, particularly with reference to sustainability.
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Articulate clearly rationale for decisions and proposed strategic solutions.
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Demonstrate an ability to view theories and practical situations from multiple perspectives, present arguments and develop solutions to different scenarios.
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Take responsibility for providing solutions to complex problems arising in a marketing context.
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Demonstrate high-level group interaction skills using a problem-solving orientation in both the learning environment and the business environment.
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Demonstrate an ability to present critical arguments and constructively learn from feedback provided both formally and informally.
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Critically reflect on the function of Marketing and related disciplines in contemporary society and undertake responsible decision making in the context of ethical and moral practice.
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Show the ability to independently evaluate, analyse and update their skill- set in a dynamic environment.
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Demonstrate evidence of taking initiative for learning beyond prescribed course work and through reflection on practice.
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Actively seek out opportunities for personal and professional development for example through professional Marketing bodies
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