H6ET - Emerging Technologies for Business

Module Code: H6ET
Long Title Emerging Technologies for Business
Title Emerging Technologies for Business
Module Level: LEVEL 6
EQF Level: 5
EHEA Level: Short Cycle
Credits: 10
Module Coordinator: MICHAEL BANE
Module Author: MICHAEL BANE
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate a fundamental understanding of the transient nature of emergent technologies and an appreciation for significant advancements in recent years.
LO2 Illustrate an understanding of the differing digital tools and platforms and know their role in marketing practice today.
LO3 Demonstrate a fundamental understanding of graphics, digital media and multimedia and its application in the current landscape of marketing practice.
LO4 Identify and discuss the importance of publishing, word processing and database technologies, and have sensitivity to new developments.
LO5 Demonstrate a capacity to build strategy for integration of new and emergent technology in business planning – to innovate, automate and simplify.
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

69741 H6ET Emerging Technologies for Business
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  

Module Content & Assessment

Indicative Content
Introduction to Emergent Technologies
• What do we mean by emergent technology? • Exploring our digital planet • Innovation in 20th and 21st centuries. • Tracking future trends in marketing technology.
Hardware & Software for Business Technology
• Hardware basics: Inside the box • Hardware basics: Peripherals • Software basics: The Ghost in the Machine • Software basics: Software commonly used in Marketing today
Productivity & Applications
• The revolution of publishing and word-processing. • Future developments in word processing and digital processing. • Productivity applications and digital tools/platforms for marketing.
Graphics, Digital Media & Multimedia
• Advancements in software. • Examine various digital tools for Graphics, Digital Media & Multimedia, widely used in Marketing Practice • Present and future applications for multimedia technology.
Database Applications & Privacy
• Understanding the database. • Problems & opportunities for database marketing. • Present and future applications for multimedia technology. • Understanding database operations. • How databases threaten our privacy.
Exploring Emerging Technologies
• Exploring new technologies such as Augmented Reality, 3D Printing, Virtual Reality, Cloud Computing, Wearable Technologies, and Internet of Things (Note this is an indicative list and will change as we move forward, and new technologies emerge) • Discuss the advantages and disadvantages that these new technologies bring to society. • Future developments in Emerging Technologies and its potential impact on Marketing.
Assessment Breakdown%


Full Time

Assessment Type: Ass1 % of total: 100
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Students should work in teams to research an emerging technology, then groups will create an online blog where they will publish numerous blog posts about their chosen emerging technology, using digital tools they will create digital posters/graphics/media to be used in their blog, then using digital marketing tools they will promote their blogs and try to drive traffic to their website, then students will use digital tools to measure website metrics to examine website traffic to their blog. Finally, students will prepare a final document which includes a copy of all blog posts, and a group analysis/evaluation of the blog based on the metrics that they have captured.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Learners are required to achieve an overall grade of 40% in the module. If a student fails to meet a particular discrete learning outcome, they will be required to repeat the assessment component which contains that particular learning outcome. This module is reassessed solely based on re-submitted coursework. There is no repeat written examination.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 36 Per Semester 3.00
Tutorial Mentoring and small-group tutoring 12 Per Semester 1.00
Independent Learning Independent learning 202 Per Semester 16.83
Total Weekly Contact Hours 4.00

Module Resources

Recommended Book Resources
  • Kotler, P., Kartajaya, H. and Setiawan, I.. (2021), Marketing 5.0 technology for humanity, Hoboken, NJ: Wiley..
Supplementary Book Resources
  • Pink, S.. (2022), Emerging Technologies / Life at the Edge of the Future., Taylor & Francis.
  • Bains, S.. (2019), Explaining the Future., Oxford University Press..
  • Pantano, E., Bassano, C. and Constantinos-Vasilios Priporas. (2019), Technology and innovation for marketing., London New York Routledge.
  • Anderson, J.M.. (2021), Digital Transformation using Emerging Technologies: a cxo’s guide to transform your Organisation, Independently Published..
  • (2022), Comprehensive Technological Research, The New Digital Revolution For Beginners. Comprehensive Technological Research..
  • Hemann, C., Burbary, K. and Owyang, J.. (2021), Digital Marketing Analytics Making Sense of consumer data in a Digital World., Pearson Education, Inc..
  • Selected academic articles should be distributed by the Lecturer via Moodle or WARC on the NCI library portal (or relevant repository)..
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: