Indicative Content |
The entrepreneurial firms impact
• Emerging trends
• Trends in research and education
• Internet and e-commerce
• The evolution of entrepreneurship
• The myths of entrepreneurship
• The corridor principle.
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Commercialisation
• The Commercialisation Process
• Intellectual Property
• Invention Disclosure
• Licencing opportunities
• Debt v Equity
• Funding – Criteria for evaluation
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Corporate entrepreneurship
• Defining the concept.
• The need.
• Obstacles in corporate venturing.
• Reengineering corporate thinking.
• Innovative philosophy.
• The interactive model of corporate entrepreneurship.
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Individual perspective
• Who are entrepreneurs
• Sources of research
• The dark side of entrepreneurship
• Entrepreneurial stress
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Entrepreneurial motivation
• Innovation
• Creativity
• Idea stoppers
• Developing creativity
• Sources of innovation
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Ethical and social responsibility
• Managerial ethics.
• Main themes of ethics.
• Social responsibility.
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The business plan
• What is a business plan?
• Benefits of a business plan
• Developing a business plan
• Elements of a business plan
• The feasibility study
• Pitfalls
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Evaluation of entrepreneurial opportunities
• Critical factors
• External problems
• Internal problems
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Legal structures of business
• Self-employed
• Partnerships
• Corporations
• Limited Liability companies
• Franchising
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Strategic planning
• Strategic management model
• Environmental scanning
• The five forces model
• Competitive analysis
• Fatal visions in strategic planning
• The entrepreneurial edge
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Global opportunities
• The international environment
• Government support for entrepreneurs
• Succession planning for entrepreneurs
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Recommended Book Resources |
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Allen, K.. (2012), Launching New Ventures: An Entrepreneurial Approach, 6th. South-Western, Cengage Learning.
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Kuratko, D.F.. (2014), An Introduction to Entrepreneurship, 9th. South-Western, Cengage Learning..
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Petty, W.J.. (2012), Managing Small Business, An Entrepreneurial Emphasis, 16th. South-Western, Cengage Learning..
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Supplementary Book Resources |
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Tiernan, S.; Morley, M. and Foley, E.. (2013), Modern Management, Theory and Practice for Students in Ireland, 4th. Gill and Macmillan.
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Draft, R.. (2013), Management, 11th. South-Western, Cengage Learning..
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Spinelli, S, Jr. McGowan, H.. (2013), Disrupt Together: How Teams Consistently Innovate, Pearson Education.
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This module does not have any article/paper resources |
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This module does not have any other resources |
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