Module Code: H6IC
Long Title Innovation & Creativity
Title Innovation & Creativity
Module Level: LEVEL 6
EQF Level: 5
EHEA Level: Short Cycle
Credits: 5
Module Coordinator: MICHAEL BANE
Module Author: MICHAEL BANE
Departments: School of Business
Specifications of the qualifications and experience required of staff

Level 9 or equivalent qualification and/or extensive industry experience.  

Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Explain the creative process and the application of creative and innovative strategies to a variety of contexts.
LO2 Explore a creative team-based approach to innovation and creativity demonstrating sufficient understanding of opportunity / problem recognition, capability development and absorptive capacity.
LO3 Recognize and comprehend the sources of creativity and innovation present in an organisation.
LO4 Analyse how creativity and innovation thrives in organisations and assess innovation and creativity’s contribution to the growth of the organisation.
LO5 Understand the process of developing a business plan around the risk and rewards of new innovations.
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  

Module Content & Assessment

Indicative Content
Creativity, Innovation & the Individual
• Defining creativity and innovation. • Exploring creative and divergent thinking strategies such as Wallas’s Four Stage Sequence, Dr. Perkin's snowflake model. • Creative Problem Solving (CPS), De Bono's six thinking hats and their implications, Koberg & Bagnall’s Design Process, Da Vince's Technique. • Brainstorming, and reverse brainstorming and convergent tools for evaluating ideas.
Creativity, Innovation and Groups
• Defining groups and teams. • Nurturing creative team-work and developing a process of team work. • The process should include an acknowledgement of the break-down of team-work.
Sources of Creativity, Innovation & the Organisation
• Recognize and comprehend the sources of creativity and innovation present in an organisation. • Explore the development of and enablement of organisational creativity. • Acknowledging the barriers and constraints of the creative process and implications for organisations. • Leveraging creativity and innovation to drive growth and competitive strategy.
Application of innovation and creativity
• Understand the process of developing a business plan around the risk and rewards of new innovations. • Building the business case for your innovation. • Consider options for going into business, analysing opportunities, developing a strategy and preparing a business plan.
• Understanding Entrepreneurship (intrapreneurship, high technology, social, women and minority), and the Entrepreneur. • Explain the role of entrepreneurial marketing in the execution of creative and innovative strategies and the implications for enterprise development
Assessment Breakdown%


Full Time

Assessment Type: Assignment 1 % of total: 30
Assessment Date: n/a Outcome addressed: 1,3
Non-Marked: No
Assessment Description:
Students will be asked to perform an analysis of an innovative organisation (management style, new product development requirements etc.)
Assessment Type: Assignment 2 % of total: 70
Assessment Date: n/a Outcome addressed: 1,2,4,5
Non-Marked: No
Assessment Description:
Students will be asked to make a written contribution demonstrating their understanding of Innovation and Creativity. This may be based on a case study or a real life organisation related to the provision of a product or service.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Repeat assessment will be presented if required as an assessment which will assess all learning outcomes.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 24 Per Semester 2.00
Practical Mentoring and small-group tutoring 12 Per Semester 1.00
Independent Learning No Description 89 Per Semester 7.42
Total Weekly Contact Hours 3.00

Module Resources

Recommended Book Resources
  • Drucker, P.. (2007), Innovation and Entrepreneurship, 2nd Ed. Buterworth: Heineman.
  • Goffin, K. and Mitchell, R.. (2010), Innovation management: strategy and implementation using the pentathlon framework., 2nd Ed. Basingstoke: Palgrave Macmillan.
  • Tidd, J. and Bessant, J.R.. (2014), Strategic Innovation Management., Hoboken: Wiley.
  • Tidd, J. and Bessant, J.R.. (2020), Managing innovation: integrating technological, market and organizational change., 7th Ed. Hoboken: Wiley.
  • Trott, P.. (2021), Innovation management and new product development, 7th Ed. Hoboken: Pearson..
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: