Module Code: H7DTB
Long Title Digital Technology for Business
Title Digital Technology for Business
Module Level: LEVEL 7
EQF Level: 6
EHEA Level: First Cycle
Credits: 5
Module Coordinator: MICHAEL BANE
Module Author: MICHAEL BANE
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate an understanding of the significant role of business technologies in modern-day business and their relevance to contemporary marketing practice.
LO2 Illustrate an understanding of web-publishing, data and digital communication.
LO3 Identify and discuss the importance of the evolution of the internet and the resulting social and political issues.
LO4 Demonstrate an understanding of the differing realms of business technology and display an awareness of technology management and planning.
LO5 Demonstrate a capacity to build strategy for integration of business technology – to innovate, automate and simplify.
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  

Module Content & Assessment

Indicative Content
Networking & Digital Communication
• Telecommunications infrastructure. • Online communication and collaboration • Current and future trends in telecommunications and networking
The Evolving Internet
• How does the Internet work? • Evolving tools people use to build Web sites • Trends that are changing the Internet and the way people use it • Social and political issues raised by the growth of the Internet
Computers: Risk: Work, School, Home.
• Computer crime & crime prevention. • Security & privacy issues in emergent technologies • Digital technology: changing life. • The impact of digital technology. • The role of digital technology in the home & for leisure.
Digital Business
• E-commerce & E-business: Evolving Economy. • Describe several basics models of e-commerce and e-business • Discuss factors that have had an impact on success and failure of dot-com enterprises • Explain how digital technologies are changing e-commerce • Discuss several ethical issues related to e-commerce
Information Systems
• Describe the components of a system and the characteristics of an information system • Discuss a business organisation as a system • Describe a business organisation from the viewpoint of the value chain model • Explain how transaction processing systems are used to support business processes • Explain how enterprise resource planning is changing the flow of information within and among business organisations • Explain hoe customer relationship management systems are used to support business processes, marketing in particular • Describe several ways computers support the work of managers • Discuss several ways a business can use information technology to compete effectively by improving efficiency and by improving its products and services
System Design and Development
• Describe the process of designing, programming, and debugging a computer program • Explain why there are many different programming languages, and give examples of several • Explain why computer languages are built into applications, operating systems, and utilities • Outline the steps in the life cycle of an information system, and explain the purpose of program maintenance • Explain the relationship between computer programming and computer science • Describe the problems faced by software engineers in trying to produce reliable large systems • Explain why software companies provide only limited warranties for their products
Assessment Breakdown%


Full Time

Assessment Type: Continuous Assessment % of total: 100
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Students should work in teams to research multiple digital technologies in use in business today (with a particular focus on Marketing), then groups will create an online blog where they will publish numerous blog posts about their chosen technologies, using digital tools they will create digital posters/graphics/media to be used in their blog, then using digital marketing tools they will promote their blogs and try to drive traffic to their website, then students will use digital tools to measure website metrics to examine website traffic to their blog. Finally, students will prepare a final document which includes a copy of all blog posts, and a group analysis/evaluation of the blog based on the metrics that they have captured.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Learners are required to achieve an overall grade of 40% in the module. If a student fails to meet a particular discrete learning outcome, they will be required to repeat the assessment component which contains that particular learning outcome. This module is reassessed solely based on re-submitted coursework. There is no repeat written examination.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 24 Per Semester 2.00
Tutorial No Description 12 Per Semester 1.00
Independent Learning No Description 89 Per Semester 7.42
Total Weekly Contact Hours 3.00

Module Resources

Recommended Book Resources
  • Chaffey, D., Hemphill, T. and Edmundson-Bird, D.. (2020), ) Digital Business and e-commerce management., Singapore: Pearson Education South Asia Pte Ltd..
  • Kingsnorth, S.. (2022), Digital Marketing Strategy: An integrated approach to online marketing., Kogan Page..
  • Laudon, K.C. and Laudon, J.P.. (2022), Management information systems: Managing the digital firm. Harlow,, Essex: Pearson Education Limited..
Supplementary Book Resources
  • Pantano, E., Bassano, C. and Constantinos-Vasilios Priporas. (2019), Technology and innovation for marketing., London New York Routledge..
  • Smith, P.R.. (2023), Marketing communications: Integrating online and offline, customer engagement and digital technologies, Kogan Page.
  • Hemann, C., Burbary, K. and Owyang, J.. (2021), ) Digital Marketing Analytics Making Sense of consumer data in a Digital World., Pearson Education, Inc..
  • Selected academic articles should be distributed by the Lecturer via Moodle or WARC on the NCI library portal (or relevant repository)..
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: