Module Code: H9INTBS
Long Title International Business
Title International Business
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 5
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Synthesise classic international trade theories and contemporary International Business theories to appreciate the application of these to current globalised context.
LO2 Assess the main implications of globalisation on countries, companies and consumers and its influence on macroenvironmental factors. Especially with a focus on technological developments and global economic integration.
LO3 Appraise the value of analytical tools derived from the theoretical frameworks to support data sense-making and decision making on issues such as: international market screening, international expansion strategies and international markets entry modes, etc.
LO4 Appreciate the complexity of international business operations and the importance of the level of coordination required to produce value to the company and the customer.
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements

There are no additional entry requirements for this module.  The programme entry requirements apply.  No pre-requisites or co-requisites apply.  


Module Content & Assessment

Indicative Content
Globalisation and the international business environment.
Globalisation as the context of International Business. Patterns and trends in international business. Globalisation and the Multinational Enterprise (MNE).
International Trade Theory.
Adam Smith’s absolute advantage. David Ricardo's comparative advantage. Theory of factor proportions. Leontief Paradox. Overlapping Product Ranges Theory. The competitive advantage of nations.
The Internationalisation Process.
Internationalisation methods (entry modes). Eclectic Theory. Internalisation. Sequential Theory (Uppsala Model). International Product Life Cycle.
International Corporate level Strategy
Corporate level vs. business level strategy. Generic corporate level international strategies. Regional corporate level strategies
Assessment Breakdown%
End of Module Assessment50.00%


Full Time

Assessment Type: Continuous Assessment % of total: 50
Assessment Date: n/a Outcome addressed: 2,3
Non-Marked: No
Assessment Description:
Learners will be given an essay-based project that requires them to analyse a particular international business issue within a case study. The learner must display an ability to assimilate and present information. The project will be graded according to clarity, structure, contemporary examples (that illustrate points made), reference to materials covered, theories and research in the field.
End of Module Assessment
Assessment Type: Terminal Exam % of total: 50
Assessment Date: End-of-Semester Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
The end of semester examination paper will be three hours in duration and containing six questions, with learners require to conduct a similar analysis as in CA (see above), but in a fresh case study. Answer to the exam questions will necessitate essay-style responses and marks will be awarded based on clarity, structure, depth of topic knowledge and evidence of outside core text reading.
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Where a learner fails to achieve an average of 40% across all continuous assessment elements, they will be offered the opportunity to sit an examination testing all the learning outcomes attaching to this module. This repeat examination will be treated as a second sitting for the purposes of calculating the overall award classification of the learner.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 30 Per Semester 2.50
Directed Learning Directed e-learning 30 Per Semester 2.50
Independent Learning Independent learning 65 Per Semester 5.42
Total Weekly Contact Hours 5.00

Module Resources

Recommended Book Resources
  • Wall, S. & Minocha, S. (2015), International Business, 4th. FT Press London, UK.
  • Peng, M.& Meyer, K. (2019), International Business, Cengage Learning.
  • Ghemawat, P. (2005), 'Regional Strategies for Global Leadership', Harvard Business Review, 83, 12, pp. 98-108. (Available from the library).
  • Greenberg, E., Hirt, M. & Smit, S. (2017), The global forces inspiring a new narrative of progress., McKinsey Quarterly.
  • Nambisan S., Zahra, S. & Luo, Y. (2019), 'Global platforms and ecosystems: Implications for international business theories', Journal of International Business Studies, 50, 3, pp. 92-102.
Supplementary Book Resources
  • Peng, M.. (2014), Global Strategic Management, 3rd International Edition. Cengage Learning.
  • Case Study (exemplar): Marozau, R. & Ivy, J., 2020, ‘FireDoors: A Belarusian Company is Going Global’, SAGE Business Cases Originals.
This module does not have any article/paper resources
Other Resources
  • [Website], EBSCO Host.
  • [Website], Proquest.
  • [Website], Springer.
  • [Website], Emerald insight.
  • [Website], SAGE Business Cases.
Discussion Note: