Module Code: H9ENGS
Long Title Enterprise Simulation Game
Title Enterprise Simulation Game
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 5
Module Coordinator: COLETTE DARCY
Module Author: Phillip McGovern
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate entrepreneurial competencies in communication, judgement, and analytical skills.
LO2 Employ enhanced team-building, leadership, business planning, negotiation and problem solving skills in a simulated business development environment
LO3 Illustrate a set of presentation skills and effectively communicate the competitive advantage and USP of a new business/product idea.
LO4 Construct an actionable strategy and plan for a new entrepreneurial business, product, process or service in the market place
LO5 Analyse the launch strategy for a new entrepreneurial business, product, process or service in the market place
LO6 Demonstrate a deep understanding of the financial, human resource and legal challenges of enterprise development
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements

There are no additional entry requirements for this module.  The programme entry requirements apply.  No pre-requisites or co-requisites apply.  


Module Content & Assessment

Indicative Content
Generic Competences
Communication skills - Pitching to investors Domain research - due diligence, competitor analysis, Enterprise skills - business planning, business meetings Analytical ability - synthesis of large volumes of data
Assessment Breakdown%


Full Time

Assessment Type: Presentation % of total: 100
Assessment Date: n/a Outcome addressed: 1,2,3,4,5,6
Non-Marked: No
Assessment Description:
Each SimVen group will prepare and present their business plan to a critical team comprised of academics and practitioners. They will be required to rigorously defend the strategy and plans that they are advocating as well as demonstrating marketing opportunity, competitive advantage, a unique selling point (USP) as well as a high level consideration of the functional business such as finance, marketing, HR etc. They will be required to demonstrate excellent presentation skills, teamwork and critical understanding of issues and recommendations.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
A learner who fails the presentation element of the module will be required to repeat the exercise at the next occurrence – in essence they will be required to repeat the module.  Where numbers allow, students may be offered the opportunity to repeat the module sooner than the next scheduled session however this is at the discretion of the lecturer and Dean of School.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 30 Per Semester 2.50
Directed Learning Directed e-learning 30 Per Semester 2.50
Independent Learning Independent learning 65 Per Semester 5.42
Total Weekly Contact Hours 5.00

Module Resources

Recommended Book Resources
  • Bessant, J and Tidd, J. (2020), Managing Innovation: Integrating Technology, Market and Organizational Change, 7th Ed. John Wiley & Sons Chichester.
  • Kuratko, D.F. (2019), Entrepreneurship: Theory and Practice, 11th Ed. South-Western College Publication Ohio, USA.
  • Turban E., Lee J. K., King D., McKay J. and Marshall P. (2018), Electronic Commerce: a Managerial Perspective, 9th Edition. Prentice Hall.
This module does not have any article/paper resources
Other Resources
  • [Website], Simventure.
Discussion Note: