Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Demonstrate knowledge of the issues and processes involved in the successful creation of a new enterprise. Students will develop an understanding of the entrepreneur as an agent of change in the economy. |
LO2 |
Students will show an understanding of the nature and importance of enterprise to the economy and understand the issues associated with the viability of a new business |
LO3 |
Distinguish and evaluate the cross functional nature of management practices required for the successful enterprise. Demonstrate judgement in the viability of any enterprise project. |
LO4 |
Categorise the key entrepreneurial competencies in skills such as communication, analysis and business acumen necessary for enabling a successful entrepreneurial venture. |
LO5 |
Become familiar with the use of key frameworks in idea development, assessment, business model development and industry analysis. |
Indicative Content |
Entrepreneurs
What makes an entrepreneur? Advantages of becoming an Entrepreneur. Characteristics of Entrepreneurs. Profile of today's Entrepreneurs.
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The Entrepreneurial Mindset
Creativity, Innovation and Entrepreneurship. Creative thinking. Barriers to creativity. The creative process.
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Start-up Venture Commercialisation
Sources of potential opportunities. Screening ideas in search of opportunities. Entrepreneurial Manager and Strategist.
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Challenges of the Entrepreneurial Start-up
The legal forms of the entrepreneurial organisation. Forms of entrepreneurial venture financing. Strategy - vision and mission of the new start-up. Succession planning.
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The Entrepreneurial Venture Plan
Why successful Entrepreneurs create strategic plans. The strategic planning process. Strategic thinking. Basic financial reports. Projected financial analysis. Breakeven analysis. Cash management. The business plan. Elements of the business plan. Business plan format.
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Building the Organisation
Maintaining the Entrepreneurial spirit. Developing Entrepreneurial teams. Facing the strategic challenges of growth. Embracing instability and chaos. Entrepreneurship and Innovation.
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Utilising Frameworks
Understanding and applying frameworks such as Porter’s industry analysis, Lean Business Canvas, BCG Matrix.
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Recommended Book Resources |
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Kuratko, D. and Hodgetts, R.. (2014), Entrepreneurship, theory, practice and process, 9th. Cengage.
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Scarborough N. and Cornwall J, (2018), Essentials of Entrepreneurship and Small Business Management, Global Edition 9th.
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Supplementary Book Resources |
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Dollinger, M.J. (2003) Entrepreneurship: Strategies and Resources, Prentice Hall.
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This module does not have any article/paper resources |
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Other Resources |
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[Website], GEM. (2013), Entrepreneurship in Ireland, Forfas.
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