Module Code: H6BC
Long Title Business Communication
Title Business Communication
Module Level: LEVEL 6
EQF Level: 5
EHEA Level: Short Cycle
Credits: 5
Module Coordinator: COLETTE DARCY
Module Author: Isabela Da Silva
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically evaluate the strengths and limitations of various communication approaches and techniques.
LO2 Explore the attributes that contribute to becoming an effective influencer.
LO3 Enhance personal impact through fundamental communication skills
LO4 Explore how communication can be used to influence change within and beyond teams.
LO5 Appreciate the role of communication in achieving cooperation with stakeholders.
LO6 Demonstrate the ability to structure and write professional business correspondence.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements

As per programme requirements (outlined in 4.2.2 Minimum requirements for general learning)    
 

Module Content & Assessment

Indicative Content
Principles of written communication
Basics principles of clear writing Speaking to the reader Structure of reports Use of graphics and tables
The Presentation Process
Knowing your target audience Structure of a presentation Pacing the presentation Use of presentation tools Interpersonal styles Engaging your audience
Interactive Skills
Interpersonal psychology Stimulation and feedback Handling questions Dealing with criticisms Listening and questioning techniques
Interpersonal Communication
Psychological principles underpinning interpersonal communication Meetings Interviews Negotiation and problem resolution
Collaborating to achieve impact
Team dynamics – healthy and unhealthy dynamics The role of trust within teams Roles and responsibilities within teams Dealing with team conflict
Alternative Consultancy Styles
Facilitator style Coaching style Advisory style
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Continuous Assessment % of total: 50
Assessment Date: n/a Outcome addressed: 1,2,3,4,5,6
Non-Marked: No
Assessment Description:
Students will be given 2 projects over the course of the module, many of which will require critical analysis of their own communication skills. These exercises may include, but are not limited to: Individual recorded presentation where the candidate is required to deliver a presentation to the senior management team on a topic of your choosing. Apply the structured approach, using visual aids where appropriate.
Assessment Type: Continuous Assessment % of total: 50
Assessment Date: n/a Outcome addressed: 1,2,3,4,5,6
Non-Marked: No
Assessment Description:
An assignment detailing the role of communication in delivering on the strategic objectives of a team and/or organisation.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Students who do not achieve an overall pass mark in this module will be presented with a single assessment which will address all learning outcomes. This piece of assessment will be designed by the relevant member of faculty and validated by the second marker and extern.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 24 Per Semester 2.00
Independent Learning Independent learning 101 Per Semester 8.42
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Bovée, C.L. and Thill, J.V. (2021), Business Communication Today, 15th ED, Pearson.
  • Tuleja, E.A , (2021), Intercultural Communication for Global Business: How Leaders Communicate for Success, Routlege.
  • Means, T,(2019), Business Communication, 3rd ED, Cengage.
  • Shwom, B. and Snyder, L.G ,(2019),Business Communication: Polishing Your Professional Presence, 4th ED, Pearson.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: