Module Code: |
H9MPM |
Long Title
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Management in Postmodern Markets
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Title
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Management in Postmodern Markets
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Module Level: |
LEVEL 9 |
EQF Level: |
7 |
EHEA Level: |
Second Cycle |
Module Coordinator: |
COLETTE DARCY |
Module Author: |
Isabela Da Silva |
Departments: |
School of Business
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Specifications of the qualifications and experience required of staff |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Assimilate, compare, and evaluate the different viewpoints that exist on market-based economies in society, culture, and economic systems in the past, present, and future. |
LO2 |
Review the contours of the postmodern organization and theoretical frameworks that may provide insights into postmodern management and society. |
LO3 |
Demonstrate an appreciation of the impact of modern markets, business and marketing on the eco-system. |
LO4 |
Select, synthesize and apply appropriate postmodern theories, models and concepts with the aim of considering how marketers can respond to contemporary critics. |
LO5 |
Demonstrate junior executive level proficiency in business problem solving that takes a broader viewpoint on the marketers’ responsibilities and considers the consequences of business beyond simply the realm of shareholder value or customer satisfaction. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Entry requirements |
There are no additional entry requirements for this module. The programme entry requirements apply. No pre-requisites or co-requisites apply.
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Module Content & Assessment
Indicative Content |
Management, Marketing and Postmodernism
History and features of traditionalism and modernism
Overview of postmodernism
Discontent and knowledge at cross-roads
Legitimacy of modern management
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Critical Management and Marketing studies
Globalisation, homogenisation and fragmentation
Hegemony of the market
Antitheses to mainstream studies
Difference, otherness and marginality
Practice theory
Performativity
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The Postmodern Consumers
Empowering consumers
Consumer culture
Consumerism and capitalism
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Postmodern Understandings of the Marketplace
Positivism versus interpretivism in the research literature
Reflexivity
Actions, objects and artefacts
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Changing Markets
Dynamic and participatory markets
Market Assemblages
Market frames and market devices
Devising markets for the greater good
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Sustainable and Moral Markets
Government regulation
Business self-regulation and CSR
Civil regulation and citizen movements
Moral sentiments
Integrative views on ethics
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Assessment Breakdown | % |
Coursework | 100.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Continuous Assessment |
% of total: |
85 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4,5 |
Non-Marked: |
No |
Assessment Description: Learners will be presented with a blend of assessments, including the presentation of a contemporary market or management issue and/or case study. The assessments will entail an extensive review of relevant academic literature, conducting appropriate market research at both desk and primary level, as well as, synthesize and critique of applicable market knowledge pertaining to same. |
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Assessment Type: |
Reflective Journal |
% of total: |
15 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,5 |
Non-Marked: |
No |
Assessment Description: An individual reflection on the material covered in the module with the insights that it has generated for the learner. The diary will also reflect the learner’s appreciation of problematic markets in the press and media and will contain any thoughts that they might have about their own view or experiences of postmodern markets. This reflection will include an action plan that the learner plans to implement based on the insights gleamed from the reflection. This is an integrated assignment with previous the task |
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No End of Module Assessment |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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Reassessment Description This module is reassessed solely on the basis of re-submitted coursework.
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NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
Classroom and demonstrations |
30 |
Per Semester |
2.50 |
Directed Learning |
Directed e-learning |
30 |
Per Semester |
2.50 |
Independent Learning |
Independent learning |
65 |
Per Semester |
5.42 |
Total Weekly Contact Hours |
5.00 |
Module Resources
Recommended Book Resources |
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Bowden, B. (2018), Work, Wealth and Postmodernism –The Intellectual Conflict at the Heart of Business Endavor, Palgrave Macmillan.
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Prasad, A., Prasad, P., Mills, A.J. and Mills, J.H. (. (2018), The Routledge Companion to Critical Management Studies (Routledge Companions in Business, Management and Marketing), Sage Publications.
| Supplementary Book Resources |
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Geiger, S., Harrison, D., Kjellberg, H. and Mallard, A.. (2015), Concerned Markets: Economic Ordering for Multiple Values, Edgar Elgar Publishing.
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Tadajewski, M., Maclaran, P., Parsons, E. and Parker, M. (2011), Key Concepts in Critical Management Studies, Sage Publications.
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Shove, E., Pantzar, M. and Watson. (2012), The Dynamics of Social Practice: Everyday Life and How It Changes, Sage Publications.
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Butler, J.. (2015), Notes Toward a Performative Theory of Assembly, Harvard University Press.
| This module does not have any article/paper resources |
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This module does not have any other resources |
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