Module Code: H9MPM
Long Title Management in Postmodern Markets
Title Management in Postmodern Markets
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 5
Module Coordinator: COLETTE DARCY
Module Author: Isabela Da Silva
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Assimilate, compare, and evaluate the different viewpoints that exist on market-based economies in society, culture, and economic systems in the past, present, and future.
LO2 Review the contours of the postmodern organization and theoretical frameworks that may provide insights into postmodern management and society.
LO3 Demonstrate an appreciation of the impact of modern markets, business and marketing on the eco-system.
LO4 Select, synthesize and apply appropriate postmodern theories, models and concepts with the aim of considering how marketers can respond to contemporary critics.
LO5 Demonstrate junior executive level proficiency in business problem solving that takes a broader viewpoint on the marketers’ responsibilities and considers the consequences of business beyond simply the realm of shareholder value or customer satisfaction.
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements

There are no additional entry requirements for this module.  The programme entry requirements apply.  No pre-requisites or co-requisites apply.  


Module Content & Assessment

Indicative Content
Management, Marketing and Postmodernism
History and features of traditionalism and modernism Overview of postmodernism Discontent and knowledge at cross-roads Legitimacy of modern management
Critical Management and Marketing studies
Globalisation, homogenisation and fragmentation Hegemony of the market Antitheses to mainstream studies Difference, otherness and marginality Practice theory Performativity
The Postmodern Consumers
Empowering consumers Consumer culture Consumerism and capitalism
Postmodern Understandings of the Marketplace
Positivism versus interpretivism in the research literature Reflexivity Actions, objects and artefacts
Changing Markets
Dynamic and participatory markets Market Assemblages Market frames and market devices Devising markets for the greater good
Sustainable and Moral Markets
Government regulation Business self-regulation and CSR Civil regulation and citizen movements Moral sentiments Integrative views on ethics
Assessment Breakdown%


Full Time

Assessment Type: Continuous Assessment % of total: 85
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Learners will be presented with a blend of assessments, including the presentation of a contemporary market or management issue and/or case study. The assessments will entail an extensive review of relevant academic literature, conducting appropriate market research at both desk and primary level, as well as, synthesize and critique of applicable market knowledge pertaining to same.
Assessment Type: Reflective Journal % of total: 15
Assessment Date: n/a Outcome addressed: 1,2,5
Non-Marked: No
Assessment Description:
An individual reflection on the material covered in the module with the insights that it has generated for the learner. The diary will also reflect the learner’s appreciation of problematic markets in the press and media and will contain any thoughts that they might have about their own view or experiences of postmodern markets. This reflection will include an action plan that the learner plans to implement based on the insights gleamed from the reflection. This is an integrated assignment with previous the task
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
This module is reassessed solely on the basis of re-submitted coursework.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 30 Per Semester 2.50
Directed Learning Directed e-learning 30 Per Semester 2.50
Independent Learning Independent learning 65 Per Semester 5.42
Total Weekly Contact Hours 5.00

Module Resources

Recommended Book Resources
  • Bowden, B. (2018), Work, Wealth and Postmodernism –The Intellectual Conflict at the Heart of Business Endavor, Palgrave Macmillan.
  • Prasad, A., Prasad, P., Mills, A.J. and Mills, J.H. (. (2018), The Routledge Companion to Critical Management Studies (Routledge Companions in Business, Management and Marketing), Sage Publications.
Supplementary Book Resources
  • Geiger, S., Harrison, D., Kjellberg, H. and Mallard, A.. (2015), Concerned Markets: Economic Ordering for Multiple Values, Edgar Elgar Publishing.
  • Tadajewski, M., Maclaran, P., Parsons, E. and Parker, M. (2011), Key Concepts in Critical Management Studies, Sage Publications.
  • Shove, E., Pantzar, M. and Watson. (2012), The Dynamics of Social Practice: Everyday Life and How It Changes, Sage Publications.
  • Butler, J.. (2015), Notes Toward a Performative Theory of Assembly, Harvard University Press.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: