Module Code: H9ENDYN
Long Title Entrepreneurial Dynamics
Title Entrepreneurial Dynamics
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 10
Module Author: Isabela Da Silva
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Appraise key theories and models from entrepreneurship-based literature and understand how they may be applied in practical business settings
LO2 Identify the characteristics of successful entrepreneurs and critically appraise the roles and relevancies of the same
LO3 Demonstrate a critical awareness of entrepreneurship process and practice as it relates to opportunity analysis, innovation, and the creation of profit focused and socially driven entities
LO4 Demonstrate the ability to conceptualise, build and test lean business models through the synthesis and application of contemporary tools
LO5 Understand the critical role of marketing in entrepreneurship and develop targeted value propositions and integrated promotional plans to support entrepreneurial initiatives
LO6 Develop personal competence in the use of both self-reflective practice and iteration focused testing
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  

Module Content & Assessment

Indicative Content
The Role and Impact of the Entrepreneur
Definitions of an entrepreneur and entrepreneurship The entrepreneurial mind-set Theories of entrepreneurial personality The vital role of creativity and innovation
Entrepreneurship in Practice
Entrepreneurship process and practice Opportunity analysis – theory and practical application Social entrepreneurship Digital opportunities and trends driving contemporary entrepreneurship
The Entrepreneurial Enterprise
Theories of the entrepreneurial firm Corporate entrepreneurship Growing an entrepreneurial culture Blue Ocean strategy, value creation and the development of competitive advantage
The Entrepreneurial Business Plan
Lean start up principles Lean canvas/business model canvas methodology Testing the BMC – feedback and iteration Value proposition design and canvas
Marketing and Communicating the Entrepreneurial Vision
Understanding and applying the marketing mix Managing the marketing campaign Integrated promotions Unique factors in marketing a service
Assessment Breakdown%


Full Time

Assessment Type: Continuous Assessment % of total: 50
Assessment Date: n/a Outcome addressed: 1,2
Non-Marked: No
Assessment Description:
Learners will be required to identify and interview a practising entrepreneur. They will dissect an academic model related to entrepreneurship or general business (selections will be given in class) and will apply this strategically to their interview. Learners will then be required to construct an academic essay which compares theory to practice through the use of interview.
Assessment Type: Business Plan 1 % of total: 35
Assessment Date: n/a Outcome addressed: 3,4,5,6
Non-Marked: No
Assessment Description:
Learners are tasked with identifying an entrepreneurial opportunity and conceptualising its viability using lean methodologies – in this case the business model canvas (lean canvas). Learners will be required to break down and apply all nine elements of the canvas detailing the application of each and also to consider testing and iteration dynamics moving forward. There will be a focus on class collaboration and feedback here.
Assessment Type: Continuous Assessment % of total: 15
Assessment Date: n/a Outcome addressed: 1,6
Non-Marked: No
Assessment Description:
A reflection on learning statement will be produced by all learners at the end of the module. This will assess key learning styles and transferable skills developed throughout the course of the module. This assessment instrument has proven essential on previous MBA programs as it allows learners to contextualise their own learning styles and understand the individual best practice dynamics moving forward through the duration of their MBA study.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
The repeat assessment strategy for this module is broken into the above component parts. A learner who fails the assignment or cannot participate in the assignment will be given an opportunity to resubmit the above three components. However, in the case of a first sitting fail, this repeat assessment will be treated as a second sitting.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 30 Per Semester 2.50
Independent Learning Independent learning 220 Per Semester 18.33
Total Weekly Contact Hours 2.50

Module Resources

Recommended Book Resources
  • Kuratko, D. (2019) Entrepreneurship, Theory, Process and Practice, 11h Ed., Cengage.
  • Bouchard & Fayolle (2018) Corporate Entrepreneurship, 1st Ed., London, Routledge.
  • Osterwalder & Pigneur (2010) Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers, US, Wiley & Sons.
Supplementary Book Resources
  • Bland, DJ. & Osterwalder, A. (2019) Testing Business Ideas: A Field Guide for Rapid Experimentation, Wiley.
  • Reis, E. (2017) The Start Up Way: How Entrepreneurial Management Transforms Culture and Drives Growth, Penguin.
  • Kim, W.C and Mauborgne, R. (2017) Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth, Hachette Books.
  • Osterwalder, A. & Pigneur Y., Smith, A, Bernarda, G. and Papadakos, P. (2014) Value Proposition Design: How To Create Products and Services People Want, Wiley.
  • Reis, E. (2011) The Lean Start Up: How Today’s Entrepreneurs Use Constant Innovation Creates Radically Successful Businesses, Crown Publishing Group.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: