Module Code: |
H9ENDYN |
Long Title
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Entrepreneurial Dynamics
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Title
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Entrepreneurial Dynamics
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Module Level: |
LEVEL 9 |
EQF Level: |
7 |
EHEA Level: |
Second Cycle |
Module Coordinator: |
FABIAN ARMENDARIZ- CORDOVA |
Module Author: |
Isabela Da Silva |
Departments: |
School of Business
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Specifications of the qualifications and experience required of staff |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Appraise key theories and models from entrepreneurship-based literature and understand how they may be applied in practical business settings |
LO2 |
Identify the characteristics of successful entrepreneurs and critically appraise the roles and relevancies of the same |
LO3 |
Demonstrate a critical awareness of entrepreneurship process and practice as it relates to opportunity analysis, innovation, and the creation of profit focused and socially driven entities |
LO4 |
Demonstrate the ability to conceptualise, build and test lean business models through the synthesis and application of contemporary tools |
LO5 |
Understand the critical role of marketing in entrepreneurship and develop targeted value propositions and integrated promotional plans to support entrepreneurial initiatives |
LO6 |
Develop personal competence in the use of both self-reflective practice and iteration focused testing |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Module Content & Assessment
Indicative Content |
The Role and Impact of the Entrepreneur
Definitions of an entrepreneur and entrepreneurship
The entrepreneurial mind-set
Theories of entrepreneurial personality
The vital role of creativity and innovation
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Entrepreneurship in Practice
Entrepreneurship process and practice
Opportunity analysis – theory and practical application
Social entrepreneurship
Digital opportunities and trends driving contemporary entrepreneurship
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The Entrepreneurial Enterprise
Theories of the entrepreneurial firm
Corporate entrepreneurship
Growing an entrepreneurial culture
Blue Ocean strategy, value creation and the development of competitive advantage
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The Entrepreneurial Business Plan
Lean start up principles
Lean canvas/business model canvas methodology
Testing the BMC – feedback and iteration
Value proposition design and canvas
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Marketing and Communicating the Entrepreneurial Vision
Understanding and applying the marketing mix
Managing the marketing campaign
Integrated promotions
Unique factors in marketing a service
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Assessment Breakdown | % |
Coursework | 100.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Continuous Assessment |
% of total: |
50 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2 |
Non-Marked: |
No |
Assessment Description: Learners will be required to identify and interview a practising entrepreneur. They will dissect an academic model related to entrepreneurship or general business (selections will be given in class) and will apply this strategically to their interview. Learners will then be required to construct an academic essay which compares theory to practice through the use of interview. |
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Assessment Type: |
Business Plan 1 |
% of total: |
35 |
Assessment Date: |
n/a |
Outcome addressed: |
3,4,5,6 |
Non-Marked: |
No |
Assessment Description: Learners are tasked with identifying an entrepreneurial opportunity and conceptualising its viability using lean methodologies – in this case the business model canvas (lean canvas). Learners will be required to break down and apply all nine elements of the canvas detailing the application of each and also to consider testing and iteration dynamics moving forward. There will be a focus on class collaboration and feedback here. |
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Assessment Type: |
Continuous Assessment |
% of total: |
15 |
Assessment Date: |
n/a |
Outcome addressed: |
1,6 |
Non-Marked: |
No |
Assessment Description: A reflection on learning statement will be produced by all learners at the end of the module. This will assess key learning styles and transferable skills developed throughout the course of the module. This assessment instrument has proven essential on previous MBA programs as it allows learners to contextualise their own learning styles and understand the individual best practice dynamics moving forward through the duration of their MBA study. |
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No End of Module Assessment |
Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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Reassessment Description The repeat assessment strategy for this module is broken into the above component parts. A learner who fails the assignment or cannot participate in the assignment will be given an opportunity to resubmit the above three components. However, in the case of a first sitting fail, this repeat assessment will be treated as a second sitting.
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NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
Classroom and demonstrations |
30 |
Per Semester |
2.50 |
Independent Learning |
Independent learning |
220 |
Per Semester |
18.33 |
Total Weekly Contact Hours |
2.50 |
Module Resources
Recommended Book Resources |
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Kuratko, D. (2019) Entrepreneurship, Theory, Process and Practice, 11h Ed., Cengage.
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Bouchard & Fayolle (2018) Corporate Entrepreneurship, 1st Ed., London, Routledge.
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Osterwalder & Pigneur (2010) Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers, US, Wiley & Sons.
| Supplementary Book Resources |
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Bland, DJ. & Osterwalder, A. (2019) Testing Business Ideas: A Field Guide for Rapid Experimentation, Wiley.
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Reis, E. (2017) The Start Up Way: How Entrepreneurial Management Transforms Culture and Drives Growth, Penguin.
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Kim, W.C and Mauborgne, R. (2017) Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth, Hachette Books.
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Osterwalder, A. & Pigneur Y., Smith, A, Bernarda, G. and Papadakos, P. (2014) Value Proposition Design: How To Create Products and Services People Want, Wiley.
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Reis, E. (2011) The Lean Start Up: How Today’s Entrepreneurs Use Constant Innovation Creates Radically Successful Businesses, Crown Publishing Group.
| This module does not have any article/paper resources |
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This module does not have any other resources |
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