Module Code: H8SMG
Long Title Strategic Management
Title Strategic Management
Module Level: LEVEL 8
EQF Level: 6
EHEA Level: First Cycle
Credits: 5
Module Coordinator: RON ELLIOTT
Module Author: RON ELLIOTT
Departments: School of Computing
Specifications of the qualifications and experience required of staff

Master’s degree in Computing/Business Information Systems or cognate discipline.

Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Recognise the importance of information systems/information technology as a source of strategic advantage and/or strategic necessity.
LO2 Apply the tools required for strategic analysis.
LO3 Evaluate business, technological and market strategies that have led to success or failure, and identify the reasons why.
LO4 Construct the main elements of an eCommerce business strategy for competitive advantage in a local, national and international context.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements

Learners should have attained the knowledge, skills and competence gained from stage 3 of the BSc (Hons) in Computing

 

Module Content & Assessment

Indicative Content
Strategic Management Introduction
The DP and IT eras. The rise of the Information Economy Information as a source of competitive advantage and competitive necessity Information as a strategic weapon Strategic application of information technology/information systems. Emergence of eCommerce.
eCommerce 1
eCommerce policy Economic and cultural drivers Technical convergence and current markets and trends.
Strategic Planning
Concepts and levels of strategy Strategic management and planning Developing strategic vision and business mission Components of a strategic plan.
Impact on Strategy
Impact of the external environment on the firm Globalisation and technological innovation Dealing with uncertainty and the implications for strategy.
eCommerce 2
Conventional and Web media characteristics and economic principles Power shift to consumers Redefining space, time and money Electronic channels and markets Implications for strategy
Strategic Analysis 1
Industry and competitive analysis Porters five-forces model of competition Company situation analysis.
Strategic Analysis 2
SWOT analysis Strategic cost analysis Value chain analysis, core competencies and competitive advantage.
eCommerce 3
eCommerce value chain Internet business models Internet business strategies Threats and opportunities Portfolios of applications
Implementation Strategy
Framework for implementing strategy Building a capable organisation Creating strategy-supportive policies and Instituting best practices and commitment to continuous improvement Measuring strategic performance.
Assessment Breakdown%
Coursework30.00%
End of Module Assessment70.00%

Assessments

Full Time

Coursework
Assessment Type: Case Study % of total: 30
Assessment Date: n/a Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
Sample Case studies that the students analyse the understanding of the importance that information technology plays in business as a source of competitive advantage and/or strategic necessity, In-class debates and in-depth discussions will examine the students’ knowledge of the relationship between rapidly evolving ICT, new products, and process and service development. Real life case studies test the students ability to analyse business, technological and market strategies that have lead to success or failure and test the students understanding of the reasons why.
End of Module Assessment
Assessment Type: Terminal Exam % of total: 70
Assessment Date: End-of-Semester Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
End-of-Semester Final Examination
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 24 Per Semester 2.00
Tutorial No Description 12 Per Semester 1.00
Independent Learning Time No Description 89 Per Semester 7.42
Total Weekly Contact Hours 3.00
 

Module Resources

Recommended Book Resources
  • Kenneth C. Laudon,Carol Guercio Traver. (2019), E-Commerce 2019, 15. Pearson, p.912, [ISBN: 978-0134998459].
  • Johnson, G. Whittington, R. Scholes, K. Angwin, D. Regner, P. (2018), Fundamentals of Strategy, 4. [ISBN: 1292209062].
Supplementary Book Resources
  • James D. McKeen,Heather Smith. (2012), IT Strategy, 2. Pearson College Division, p.313, [ISBN: 9780132145664].
  • Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban. (2017), Electronic Commerce 2018, 9. Springer, p.636, [ISBN: 978-3-319-58715-8].
  • Robert M. Grant. (2016), Contemporary Strategy Analysis, John Wiley & Sons, p.776, [ISBN: 978-1119120841].
This module does not have any article/paper resources
Other Resources
  • [Journal], Harvard Business Review.
  • [Journal], Financial Times.
  • [Journal], International Journal of Industrial Organisation.
  • [Journal], Learning Organisation.
  • [Journal], Management.
  • [Journal], New Technology, Work and Employment.
Discussion Note: