Module Code: H6DM
Long Title Digital Multimedia
Title Digital Multimedia
Module Level: LEVEL 6
EQF Level: 5
EHEA Level: Short Cycle
Credits: 10
Module Coordinator: Sam Cogan
Module Author: Sam Cogan
Departments: School of Computing
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe the theoretical concepts and essential properties of multimedia
LO2 Develop multimedia interfaces that are both usable and accessible.
LO3 Use a range of different multimedia development tools to produce different user interfaces.
LO4 Ascertain which approaches to use when implementing multimedia projects for different users.
LO5 Analyse target markets and select appropriate digital multimedia approaches
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
What is Digital Multimedia
• Ubiquitous computing • Graphic, text, video, audio • Audience concerns • History & future • Requirements gathering techniques for DMM
Video Production
• How video works (framerates, codecs etc) • Effective shot planning • Editing software • Storyboarding
Image Editing I
• Image file types • Colour theory • Scalability/resolution • Images for print/web • Compression • Licensing
Image Editing II
• Image file types • Colour theory • Scalability/resolution • Images for print/web • Compression • Licensing
Human-Computer Interaction
• Accessibility (POUR, WCAG etc) • Colour theory • Usability • Web usability • Web accessibility • UX/Access Test methodology
Animation I
• Animation theory • Animation history & techniques • Modern Animation tools
Animation II
• Practical example of advanced animation techniques o Transforms o Snapping o Masking
RIA for the Web
• What is a rich internet application • Issues • Modern techniques • Students split into groups of 2 to develop an RIA
Audience identification & social media
• Modern social media platforms/tools • Management tools • Analytics tools • Engagement techniques • Ethical concerns
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: CA 1 % of total: 30
Assessment Date: n/a Outcome addressed: 1,4,5
Non-Marked: No
Assessment Description:
CA1 will consist of a theory-based test which covers the areas of video, graphics and human computer interaction. This assessment will have a mix of multiple choice and matching questions, as well as essay-based answers.
Assessment Type: Open-book Examination % of total: 30
Assessment Date: n/a Outcome addressed: 2,3
Non-Marked: No
Assessment Description:
CA2 will be an open book test whereby students must create some aspects of a digital multimedia campaign under a strict time constraint. Students will be given a spec consisting of around 15 items, 75% of which are mandatory and 25% which are optional. Students must identify which elements are doable given the time constraints and must choose between multiple different toolkits and frameworks to ensure that the final product is delivered on time.
Assessment Type: Project % of total: 40
Assessment Date: n/a Outcome addressed: 2,3,4,5
Non-Marked: No
Assessment Description:
Learners are tasked with creating a futuristic company/product/service, and running the subsequent promotional digital multimedia campaign.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Reassessment of this module will consist of a repeat project. A project will be provided to the student that meets all learning outcomes.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 24 Per Semester 2.00
Tutorial No Description 24 Per Semester 2.00
Independent Learning No Description 77 Per Semester 6.42
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Andrew Faulkner,Conrad Chavez. (2017), Adobe Photoshop CC Classroom in a Book (2018 Release), Classroom in a Book (Adobe), p.400, [ISBN: 0134852486].
Supplementary Book Resources
  • Sorin Pintelle et al. (2014), Navigation and Interaction, Volume 2. Smashing Magazine.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: