Module Code: H9IPP
Long Title Industry Practicum Project
Title Industry Practicum Project
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 20
Module Coordinator: CORINA SHEERIN
Module Author: Sinead O'Sullivan
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Critically apply inquiry skills and best industry practice when faced with real marketing or business problems or issues as prefaced by the live industry/marketing project.
LO2 Evaluate extant literature and industry models/constructs available and apply to creatively troubleshoot dynamic marketing problems/issues.
LO3 Critically evaluate and select the appropriate research method for gathering empirical data relevant to the problem/issue under investigation and analyse said data in order to draw appropriate conclusions and recommendations.
LO4 Formulate rigorous explanations for the research findings and present and defend findings and conclusions to both a technical and non-technical audience made up of academic and industry peers.
LO5 Work cohesively in groups, and also to lead and delegate specific tasks/roles and function as part of multi-disciplinary teams thereby reflecting the real working environment in the organisation, planning and development of business solutions.
LO6 Effectively present and defend recommendations, both verbal and textual with regards to executive summary style presentations, marketing pitches and business and/or management reports.
LO7 Reflect on the learning journey and appraise one’s own role within the group in terms of personal responsibility and professional codes of conduct and ethical behaviour.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Defining the research/business problem & developing a project plan.
n/a
Developing the Business Plan/Solution
n/a
Business Research Methods
n/a
(Elective) Quantitative Research Methods
n/a
(Elective) Qualitative Research Methods
n/a
(Core) Data Analysis/Formulation of Strategies & Tactics
n/a
Presentation and Pitching
n/a
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Project % of total: 60
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Each group is required to submit an industry practicum report which is approximately 10,000 words. The practicum report should provide a detailed dissemination of the constituent parts of the problem; the methodological approach taken in addressing the problem and rationale for same; a detailed analysis of the data/issue/problem. It is a requirement that primary research must be undertaken as part of the project. Thereafter a detailed analysis of findings and development of strategy/plan for resolution of the issues/ problem.
Assessment Type: Presentation % of total: 25
Assessment Date: n/a Outcome addressed: 1,2,3,4,5,6
Non-Marked: No
Assessment Description:
Each group is asked to present their project problem and findings to a panel of experts including the client. The group will be questioned on the viability of the proposal and the process of data analysis and strategy formulation. Candidates will also be assessed on the basis of their ability to present/pitch effectively.
Assessment Type: Reflective Journal % of total: 15
Assessment Date: n/a Outcome addressed: 7
Non-Marked: No
Assessment Description:
Each candidate will be asked to keep a reflective journal for the duration of the practicum. Individuals are asked to reflect on their own personal learning journey. In particular they are asked to reflect on their own role within the group, their own professional behaviour as a group member, their personal strengths and weakness within the group and how that evolved and the professional and ethical code of business conduct adopted by the group.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Seminars No Description 24 Every Week 24.00
Independent Learning Time No Description 476 Every Week 476.00
Total Weekly Contact Hours 24.00
 

Module Resources

Recommended Book Resources
  • Bryman, A. and Bell. (2015), Business Research Methods, 4th. Oxford University Press.
  • Burns, A. and Bush, R.F.. (2013), Marketing Research International Edition, 7th. Pearson Education.
Supplementary Book Resources
  • Christensen, L.B., Burke Johnson, R. and Turner, L.A.. (2015), Research Methods, Design and Analysis Global Edition, 12th. Pearson Education.
  • M.Saunders, P.Lewis and A. Thornhill. (2012), Research Methods for Business Students, 6th. Pearson Education.
This module does not have any article/paper resources
Other Resources
Discussion Note: