Module Code: |
H9SCC |
Long Title
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The Social Conscience of the Consumer
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Title
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The Social Conscience of the Consumer
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Module Level: |
LEVEL 9 |
EQF Level: |
7 |
EHEA Level: |
Second Cycle |
Module Coordinator: |
CORINA SHEERIN |
Module Author: |
Darren Devereux |
Departments: |
School of Business
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Specifications of the qualifications and experience required of staff |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
To evaluate relevant critical, theoretical and contextual research at the forefront of the field. |
LO2 |
To develop a systematic and critical understanding of consumption as a social process. |
LO3 |
To assess the merits of contrasting theories, explanations and policies within the 'politics of consumption' debate. |
LO4 |
To critically examine the development of consumerism and materialism in society. |
LO5 |
To appraise recent corporate social responsibility programmes locally and globally. |
LO6 |
To apply and appraise appropriate ethical decision-making models to explore various resolutions to ethical problems in business. |
LO7 |
To source relevant academic literature and industry research, critically interpret and apply this knowledge in light of contemporary issues written about the ethical and political consumer. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Module Content & Assessment
Indicative Content |
Introduction
Introducing Ethical Consumption
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Politics
What's wrong with ethical consumption?
Ethical Consumption as anti consumption.
The commodification of poverty and the marketing of handicrafts on the internet.
Neoliberalism, the 'obesity epidemic' and the challlenge to theory.
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Commodities and materiality
Placing alternative consumption: commodity fetishism in Borough fine foods market, London.
Feeding the world: Towards a messy ethics of eating.
Drinking to live: the work of ethically branded bottled water
Ethical consumption, sustainable production and wine.
Eco-electronic consumption in the smart-design economy.
The ethics of second-hand consumption.
Is green the new black? Exploring ethical fashion consumption.
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Practices, Sites, and Representations
Slow living and the temporalities of sustainable consumption.
Ethical consumption begins at home: green renovations, eco-homes and sustainable home improvement.
Cultivating citizen-subjects through collective praxis: organised gardening projects in Australia and the Philippines.
Lifestyle television: gardening and good life.
'Caring at a distance': the ambiguity and negotiations of ethical investments.
The moral terrains of ecotourism and the ethics of consumption.
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The use and effects of consumer boycott
The boycott tactic.
Consumer boycotts of business.
Effectiveness in the use of boycotts and management responses.
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Corporate Social Responsibility (CSR)
Capitalism, consumer sovereignty, and agency
Social control of business
Business Case for CSR
Community relations
Corporate citizenship
Corporate sustainability strategies
Green marketing vs greenwashing
Social and Societal Marketing
Triple Bottom Line
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Assessment Breakdown | % |
Coursework | 40.00% |
End of Module Assessment | 60.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Case Study |
% of total: |
40 |
Assessment Date: |
n/a |
Outcome addressed: |
1,5,6,7 |
Non-Marked: |
No |
Assessment Description: Learners are required to dissect, interpret, and offer critical analysis on a contemporary case study. Using relevant theories and models, students will be tasked with producing written reports and/or presentations that demonstrates the learner's ability to synthesise and critically evaluate sourced material. Furthermore, where appropriate learners will need to argue their reasoning for proposing certain strategies/tactics in favour of others and prepare arguments for their choice. |
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End of Module Assessment |
Assessment Type: |
Terminal Exam |
% of total: |
60 |
Assessment Date: |
End-of-Semester |
Outcome addressed: |
1,2,3,4,7 |
Non-Marked: |
No |
Assessment Description: The exam duration will be two hours. The exam requires the student to answer ten short answer MCQ questions. Each question is worth one mark, and two essay type question. Each essay type question is worth 25 marks. |
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Reassessment Requirement |
Repeat failed items
The student must repeat any item failed
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NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
No Description |
30 |
Every Week |
30.00 |
Independent Learning |
No Description |
95 |
Every Week |
95.00 |
Total Weekly Contact Hours |
30.00 |
Workload: Part Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
No Description |
30 |
Every Week |
30.00 |
Independent Learning |
No Description |
95 |
Every Week |
95.00 |
Total Weekly Contact Hours |
30.00 |
Module Resources
Recommended Book Resources |
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Tania Lewis (Editor), Emily Potter (Editor). (2010), Ethical Consumption, Routledge, p.312, [ISBN: 0415558255].
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N. Craig Smith. (2014), Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability, 1. Routledge, p.364.
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Suzanne Benn, Dianne Bolton. (2011), Key Concepts in Corporate Social Responsibility, Sage Publications Ltd, p.248, [ISBN: 9781847879288].
| Supplementary Book Resources |
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Francis O'Donnell.. (2011), Corporate social responsibility and Shell in Ireland, London; Cambridge Scholars, [ISBN: 1443832219].
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Andrew Crane, Dirk Matten. (2010), Business Ethics, Oxford University Press, USA, p.624, [ISBN: 9780199564330].
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Dara O'Rourke. (2012), Shopping for Good, The MIT Press, p.120, [ISBN: 9780262018418].
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edited by Michelle Micheletti, Andreas Follesdal, Dietlind Stolle. (2003), Politics, products, and markets, New Brunswick, N.J. ; Transaction Publishers, c2004., [ISBN: 0765802007].
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Michele Micheletti. (2010), Political Virtue and Shopping, Palgrave Macmillan, p.322, [ISBN: 0230102700].
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edited by David A. Crocker and Toby Linden. (1998), Ethics of consumption, Rowman & Littlefield, Lanham, Md., [ISBN: 0847684954].
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David T. Schwartz. (2010), Consuming choices, Rowman & Littlefield Publishers, Lanham, Md., [ISBN: 0742548147].
| This module does not have any article/paper resources |
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Other Resources |
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[Journal], Journal of Consumer Research.
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[Journal], Journal of Consumer Psychology.
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[Journal], Journal of Marketing.
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[Journal], Journal of Marketing Research.
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[Journal], Journal of Advertising.
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[Journal], Journal of Retailing.
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[Journal], European Journal of Marketing.
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[Journal], Consumption Markets and Culture.
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[Journal], Journal of Macro Marketing.
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[Journal], Academy of Management Journal.
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[Journal], Academy of Management Review.
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[Journal], Journal of Management.
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[Journal], Business and Society.
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[Journal], Journal of Business Ethics.
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[Website], WARC,
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