Module Code: H7IAC
Long Title Innovation and Creativity
Title Innovation and Creativity
Module Level: LEVEL 7
EQF Level: 6
EHEA Level: First Cycle
Credits: 10
Module Coordinator: ROSALIND BEERE
Module Author: ROSALIND BEERE
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate an awareness of the creative process
LO2 Demonstrate the application of creative and innovative strategies in a variety of contexts
LO3 Explore individual and team-based approaches to innovation and creativity demonstrating sufficient understanding of opportunity/problem recognition, capability development and absorptive capacity
LO4 Recognise and comprehend the sources of creativity and innovation present in an organisation
LO5 Evaluate the nature of entrepreneurship in the execution of creative and innovative strategies
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Introduction to Creativity
Defining creativity and innovation. Characteristics of creativity and creative people. Principals of divergent and convergent thinking practices.
The Creative Process
Exploring creative models such as Wallas' four Stage Sequence, Dr Perkin's snowflake model. Creative Problem Solving (CPS), DeBono's six thinking hats and their implications, SCAMPER thinking, Koberg & Bagnall's, Design Process, Da Vince's Technique, The Morphological Matrix Approach. Brainstorming, and reverse brainstorming and convergent tools for evaluating ideas
Creativity, innovation and groups
Defining groups and teams. Nurturing creative team work and developing a process of team work. The process should include an acknowledgementof the break-down of team work
Sources of creativity, innovation and organisation
Recognise and comprehend the sources of creativity and innovation present in an organisation. Explore the development of and enablement of organisational creativity. Acknowledging the barriers and constraints of the creative process and implications for organisations. Leveraging creativity and innovation to drive growth and competitive strategy
Application of innovation and creativity
Understand the process of evaluating the risk and rewards of new innovations. Building the business case for your innovation. Consider options for going into business, analysing opportunities, developing a strategy for a new innovation
The Creative Class
Exploring creative enterprises, industries and those who participate in the creative class
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Reflective Journal % of total: 30
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Students are required to maintain a blog/reflective journal of material covered each week (LO 1-5) documenting the lessons learned and implications these lessons have for enterprise growth. The blog/journal will be used in conjunction with the final assignment to develop an understanding of the process of innovation and creativity in enterprises
Assessment Type: Case Study % of total: 20
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Having read a contemporary problem based learning case study based on a company who use creativity and innovation as a key component of organisational and competitive strategy, students (in consultative groups) should assert how to approach and execute strategies and tactics to the issues outlined in the cases, which they will present to their peers for review (oral presentation as below)
Assessment Type: Presentation % of total: 10
Assessment Date: n/a Outcome addressed: 2,3
Non-Marked: No
Assessment Description:
Oral presentation (group contribution), Students will present (as a team but with individual contributions) an oral presentation of the case study above. Other class members will be invited to ask questions to investigate the presenting groups approach. All arguments/approaches will be marked accordingly
Assessment Type: Written Report % of total: 40
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Written report (individual contribution). Students will be asked to individually systhesise and apply the learning outcomes to a case (enterprise/business), with a view to providing a practical toolkit for managing innovation and creativity in an enterprise. The directive will require a treatment of the elements explored in the course with a view to providing a practical roadmap of such considerations as innovations and creativity, strategies for executing and exploiting innovations for an enterprise
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Repeat failed items
The student must repeat any item failed

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Practical No Description 2 Every Week 2.00
Independent Learning No Description 17 Every Week 17.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Callum, E.. (2014), Creativity, Inc.: Overcoming the Unseen Forces that Stand in the way of True Inspiration.
  • Fox, J. M. and Fox, R. L.. (2010), Exploring the Nature of Creativity, USA, Kendall Hunt Publishing Company.
Supplementary Book Resources
  • Bessant, J. and Tidd, j.. (2011), Innovation and Entrepreneurship, UK Wiley.
  • Byrave, W. and Zacharakis, A.. (2011), Entrepreneurship, 2nd. West Sussex, England, Wiley.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: