Long Title:Innovation and Creativity
Language of Instruction:English
Module Code:H7IAC
Credits: 10
NFQ Level:LEVEL 7
Field of Study: Business and administration not further defined or elsewhere classified
Module Delivered in 1 programme(s)
Module Coordinator: ROSALIND BEERE
Module editor: ROSALIND BEERE
Teaching and Learning Strategy: Innovation and creativity is appropriate for all students interested in innovation as a necessary component of businesses today. The course blends primary reading material with additional reading and case-based learning. Students will be exposed to team-work philosophy which will unlock their creative potential. The learning methodology involves the use of lectures and tutorials to develop understanding of key principles, theories and models. Case studeis and class discussions will be used to develop and apply learning.
Learning Environment: Learning will take place in a classroom environment. Learners will have access to library resources, both physical and electronic, outside the classroom where required. Selected module materials will be placed on Moodle, the college's virtual learning environment.
Module Description: Innovation and creativity in business is considered a leading form of competitiveness and agility for today's enterprises. This includes capturing new markets, ideas, products or services through the fostering of innovation in any business practices differentiates competencies above competitors. This module aims to provide learners with an opportunity to understand the creative process as well as to develop and apply creative skills in a variety of contexts. Learners will be presented with an awareness of the role of creativity and innovation as a key component to growth and competitive strategy of an organisation.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Demonstrate an awareness of the creative process
LO2 Demonstrate the application of creative and innovative strategies in a variety of contexts
LO3 Explore individual and team-based approaches to innovation and creativity demonstrating sufficient understanding of opportunity/problem recognition, capability development and absorptive capacity
LO4 Recognise and comprehend the sources of creativity and innovation present in an organisation
LO5 Evaluate the nature of entrepreneurship in the execution of creative and innovative strategies
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 

Module Content & Assessment

Indicative Content
Introduction to Creativity
Defining creativity and innovation. Characteristics of creativity and creative people. Principals of divergent and convergent thinking practices.
The Creative Process
Exploring creative models such as Wallas' four Stage Sequence, Dr Perkin's snowflake model. Creative Problem Solving (CPS), DeBono's six thinking hats and their implications, SCAMPER thinking, Koberg & Bagnall's, Design Process, Da Vince's Technique, The Morphological Matrix Approach. Brainstorming, and reverse brainstorming and convergent tools for evaluating ideas
Creativity, innovation and groups
Defining groups and teams. Nurturing creative team work and developing a process of team work. The process should include an acknowledgementof the break-down of team work
Sources of creativity, innovation and organisation
Recognise and comprehend the sources of creativity and innovation present in an organisation. Explore the development of and enablement of organisational creativity. Acknowledging the barriers and constraints of the creative process and implications for organisations. Leveraging creativity and innovation to drive growth and competitive strategy
Application of innovation and creativity
Understand the process of evaluating the risk and rewards of new innovations. Building the business case for your innovation. Consider options for going into business, analysing opportunities, developing a strategy for a new innovation
The Creative Class
Exploring creative enterprises, industries and those who participate in the creative class
Assessment Breakdown%
Coursework100.00%

Full Time

Coursework
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Reflective Journal Students are required to maintain a blog/reflective journal of material covered each week (LO 1-5) documenting the lessons learned and implications these lessons have for enterprise growth. The blog/journal will be used in conjunction with the final assignment to develop an understanding of the process of innovation and creativity in enterprises 1,2,3,4,5 30.00 n/a
Case Study Having read a contemporary problem based learning case study based on a company who use creativity and innovation as a key component of organisational and competitive strategy, students (in consultative groups) should assert how to approach and execute strategies and tactics to the issues outlined in the cases, which they will present to their peers for review (oral presentation as below) 1,2,3,4,5 20.00 n/a
Presentation Oral presentation (group contribution), Students will present (as a team but with individual contributions) an oral presentation of the case study above. Other class members will be invited to ask questions to investigate the presenting groups approach. All arguments/approaches will be marked accordingly 2,3 10.00 n/a
Written Report Written report (individual contribution). Students will be asked to individually systhesise and apply the learning outcomes to a case (enterprise/business), with a view to providing a practical toolkit for managing innovation and creativity in an enterprise. The directive will require a treatment of the elements explored in the course with a view to providing a practical roadmap of such considerations as innovations and creativity, strategies for executing and exploiting innovations for an enterprise 1,2,3,4,5 40.00 n/a
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Repeat failed items
The student must repeat any item failed
Reassessment Description
Repeat the failed elements

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Practical No Description 2 Every Week 2.00
Independent Learning No Description 17 Every Week 17.00
Total Hours 21.00
Total Weekly Learner Workload 21.00
Total Weekly Contact Hours 4.00
This module has no Part Time workload.
 

Module Resources

Recommended Book Resources
  • Callum, E. 2014, Creativity, Inc.: Overcoming the Unseen Forces that Stand in the way of True Inspiration
  • Fox, J. M. and Fox, R. L. 2010, Exploring the Nature of Creativity, USA, Kendall Hunt Publishing Company
Supplementary Book Resources
  • Bessant, J. and Tidd, j. 2011, Innovation and Entrepreneurship, UK Wiley
  • Byrave, W. and Zacharakis, A. 2011, Entrepreneurship, 2nd Ed., West Sussex, England, Wiley
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
BAHBMD BA (Hons) in Business 4 Optional