Module Code: H6DM
Long Title Digital Multimedia
Title Digital Multimedia
Module Level: LEVEL 6
EQF Level: 5
EHEA Level: Short Cycle
Credits: 10
Module Coordinator: Sam Cogan
Module Author: Sam Cogan
Departments: School of Computing
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Describe the theoretical concepts and essential properties of multimedia
LO2 Differentiate between the various components that typically make up a multimedia project.
LO3 Apply the principles of human-computer interaction design to the design of multimedia projects.
LO4 Develop multimedia interfaces in accordance with the principles of multimedia authoring.
LO5 Use a range of different multimedia development tools to produce different user interfaces.
LO6 Ascertain which approaches to use when implementing multimedia projects for different users.
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  

Module Content & Assessment

Indicative Content
• Digital Multimedia Definition, • History. • Future. • Multimedia hardware. • Multimedia software. • Components of multimedia production • Text. • Sound. • Images. • Animation. • Video. • Human Computer Interaction. • Design Goals, principles. • Concepts of cognition and user models. • Principles of multimedia authoring. • Development lifecycle. • Multimedia production teams. • Design patterns. • Evolution of multimedia. • Web 2.0 Multimedia for social networks & digital media. • Social media evolution • Social media and digital marketing theory • Graphic design. • Ubiquitous computing. • Mobile strategy. • Copyright/Patents/Trademarks. • Digital marketing theory. • Usability testing and implementation.
Multimedia Authoring Tools
• Creating and designing multimedia applications. • Web tools. • Web frameworks. • Web libraries. • Authoring tools will be used to experiment with approaches for: Building multimedia rich websites Animation Game design Scripting for multimedia e.g. ActionScript, jQuery/javaScript. • Additional newly emerging technologies for use in creating interactive multimedia applications.
Assessment Breakdown%


Full Time

Assessment Type: Written Report % of total: 30
Assessment Date: n/a Outcome addressed: 1,2
Non-Marked: No
Assessment Description:
CA1 will consist of a short report. The report will be based on a digital multimedia marketing campaign that a student finds interesting. The report should be a critique and assess both the positives and negatives of the campaign, while providing insight into improvements that could be made.
Assessment Type: Open-book Examination % of total: 30
Assessment Date: n/a Outcome addressed: 4,5
Non-Marked: No
Assessment Description:
CA2 will be an open book test whereby students must create some aspects of a digital multimedia campaign under a strict time constraint. Students will be given a spec consisting of around 15 items, 75% of which are mandatory and 25% which are optional. Students must identify which elements are doable given the time constraints and must choose between multiple different toolkits and frameworks to ensure that the final product is delivered on time.
Assessment Type: Project % of total: 40
Assessment Date: n/a Outcome addressed: 3,4,5,6
Non-Marked: No
Assessment Description:
You are tasked with creating a futuristic company/product/service, and running the subsequent promotional digital multimedia campaign. Your campaign must address the following: 1. A web based presence that contains at least 2 of the following (a) Website (b) Phone based app (c) Social media functionality. (d) Interactive animation 2. Fireworks, or comparable image editing programme must be used to design some of the graphical elements of your marketing campaign. 3. At least one OTHER digital element not mentioned above. Eg: QR codes, Youtube videos etc. Note: Any of the items from the list under point 1 can either support the product/service, or be the product service itself.
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

NCIRL reserves the right to alter the nature and timings of assessment


Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4 Every Week 4.00
Tutorial No Description 2 Every Week 2.00
Independent Learning No Description 15 Every Week 15.00
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4 Every Week 4.00
Tutorial No Description 2 Every Week 2.00
Independent Learning No Description 14.800000190734863 Every Week 14.80
Total Weekly Contact Hours 6.00

Module Resources

Recommended Book Resources
  • Sorin Pintille et al. (2014), Navigation & Interaction, Vol 2. Smashing Magazine.
  • Mark Pligrim. (2010), HTML5 Up and Running, O'Reilly.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: