Long Title:Digital Multimedia
Language of Instruction:English
Module Code:H6DM
Credits: 10
NFQ Level:LEVEL 6
Field of Study: Software and applications development and analysis
Module Delivered in 8 programme(s)
Module Coordinator: Sam Cogan
Module editor: Sam Cogan
Teaching and Learning Strategy: The learning strategy involves the use of lectures, tutorials and practical labs work as appropriate. Students will also have access to web based support and flipped classroom material. Given the nature of the course classes will be largely discussion based and students will be given case studies of recent digital marketing/multimedia campaigns and must critique them.
Learning Environment: Learning will take place in a class room/lab environment with IT access. Module materials will be placed on Moodle, the college's virtual learning environment. This module is also suitable for blended/online delivery.
Module Description: The module aims to examine the individual differences that exist in human-computer interaction and provide students with the knowledge and skills necessary for multimedia production enabling students to apply these principles and skills to multimedia production. The module will also have a focus on the power and uses of social media.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Describe the theoretical concepts and essential properties of multimedia
LO2 Differentiate between the various components that typically make up a multimedia project.
LO3 Apply the principles of human-computer interaction design to the design of multimedia projects.
LO4 Develop multimedia interfaces in accordance with the principles of multimedia authoring.
LO5 Use a range of different multimedia development tools to produce different user interfaces.
LO6 Ascertain which approaches to use when implementing multimedia projects for different users.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 

Module Content & Assessment

Indicative Content
Theory
• Digital Multimedia Definition, • History. • Future. • Multimedia hardware. • Multimedia software. • Components of multimedia production • Text. • Sound. • Images. • Animation. • Video. • Human Computer Interaction. • Design Goals, principles. • Concepts of cognition and user models. • Principles of multimedia authoring. • Development lifecycle. • Multimedia production teams. • Design patterns. • Evolution of multimedia. • Web 2.0 Multimedia for social networks & digital media. • Social media evolution • Social media and digital marketing theory • Graphic design. • Ubiquitous computing. • Mobile strategy. • Copyright/Patents/Trademarks. • Digital marketing theory. • Usability testing and implementation.
Multimedia Authoring Tools
• Creating and designing multimedia applications. • Web tools. • Web frameworks. • Web libraries. • Authoring tools will be used to experiment with approaches for: Building multimedia rich websites Animation Game design Scripting for multimedia e.g. ActionScript, jQuery/javaScript. • Additional newly emerging technologies for use in creating interactive multimedia applications.
Assessment Breakdown%
Coursework100.00%

Full Time

Coursework
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Written Report CA1 will consist of a short report. The report will be based on a digital multimedia marketing campaign that a student finds interesting. The report should be a critique and assess both the positives and negatives of the campaign, while providing insight into improvements that could be made. 1,2 30.00 n/a
Open-book Examination CA2 will be an open book test whereby students must create some aspects of a digital multimedia campaign under a strict time constraint. Students will be given a spec consisting of around 15 items, 75% of which are mandatory and 25% which are optional. Students must identify which elements are doable given the time constraints and must choose between multiple different toolkits and frameworks to ensure that the final product is delivered on time. 4,5 30.00 n/a
Project You are tasked with creating a futuristic company/product/service, and running the subsequent promotional digital multimedia campaign. Your campaign must address the following: 1. A web based presence that contains at least 2 of the following (a) Website (b) Phone based app (c) Social media functionality. (d) Interactive animation 2. Fireworks, or comparable image editing programme must be used to design some of the graphical elements of your marketing campaign. 3. At least one OTHER digital element not mentioned above. Eg: QR codes, Youtube videos etc. Note: Any of the items from the list under point 1 can either support the product/service, or be the product service itself. 3,4,5,6 40.00 n/a
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Learners who fail this module will be required to sit a repeat module assessment where all learning outcomes will be examined.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4 Every Week 4.00
Tutorial No Description 2 Every Week 2.00
Independent Learning No Description 15 Every Week 15.00
Total Hours 21.00
Total Weekly Learner Workload 21.00
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4 Every Week 4.00
Tutorial No Description 2 Every Week 2.00
Independent Learning No Description 14.8 Every Week 14.80
Total Hours 20.80
Total Weekly Learner Workload 20.80
Total Weekly Contact Hours 6.00
 

Module Resources

Recommended Book Resources
  • Sorin Pintille et al 2014, Navigation & Interaction, Vol 2 Ed., Smashing Magazine
  • Mark Pligrim 2010, HTML5 Up and Running, O'Reilly
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
CWD Certificate in Web Design 2 Core Subject
BSHTM B.Sc. (Hons) in Technology Management 2 Core Subject
BSHC BSc (Honours) in Computing 2 Core Subject
BSHBIS BSc (Hons) in Business Information Systems 2 Core Subject
CDMMA Certificate in Digital Multimedia 1 Core Subject
CSWD Certificate in Web Development 2 Additional
HCBC Higher Certificate in Science in Business Computing 2 Core Subject
HCC Higher Certificate in Science in Computing Applications and Business Support 2 Core Subject