| Long Title: | Event Management |
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| Language of Instruction: | English |
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| Field of Study: |
Business and administration not further defined or elsewhere classified
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| Module Coordinator: |
JONATHAN BRITTAIN |
| Module editor: |
JONATHAN BRITTAIN |
| Teaching and Learning Strategy: |
The Teaching and Learning Strategy for the module will be reflective of the outcomes for the module, and focused toward the delivery of a actual event bid. The Event Management module is centred on the application of concepts, frameworks, tools, etc. that will enable a proposed event to be realised. As a consequence this necessitates teaching and learning approach that is practical. Students will be required to report on their progress continuously and provide evidence of the event being managed and organised. Examples of real events will be examined, templates and tools commonly used in the industry will be applied, together with case studies that demonstrate good and bad practice, and journal articles that relate to operational concerns. Students will be required to continue to work in teams to realise the delivery of their Event Bid. |
| Learning Environment: |
Learning will take place in a classroom environment. Learners will have access to library resources, both physical and electronic, outside the classroom where required. Selected module materials will be placed on Moodle, the college's virtual learning environment. |
| Module Description: |
This is the second of two modules based upon Event Management. The module is strategically placed as an elective on the final year of the degree award as it enables the practical application of learning that has been accumulated throughout the duration of the programme. Students who have progressed on to this module have completed the pre-requisite Event Planning module and have presented a successful event bid proposal that has been approved by a panel. This module is highly applied and focused on putting the event plan into action and delivering on the event bid that was proposed. This module offers a great opportunity for students to apply their business and management skills and learning to a ‘real-life’ challenge. |
| Learning Outcomes |
| On successful completion of this module the learner will be able to: |
| LO1 |
Organise and manage resources to facilitate the delivery of an Event. |
| LO2 |
Select and conduct appropriate activities to create demand and promote the Event. |
| LO3 |
Schedule, monitor and report progress on activities that will contribute toward the Event. |
| LO4 |
Conduct a post-Event Evaluation that reviews and reflects on the outcomes and delivery of the Event and its preparation. |
| LO5 |
Reflect on their own intrapersonal competencies, as well as the interpersonal competencies of the team performance, examine learning from the experience, and propose opportunities for further development. |
| Pre-requisite learning |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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| 20676 |
H8EMTP |
Event Management Planning |
Requirements
This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
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| No requirements listed |
Module Content & Assessment
| Indicative Content |
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Review the Event Plan
• Review and assess the proposed Event Plan following panel feedback
• Revisions and amendments to the Event Plan
• Update the Event Plan
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Event Operations and Logistics
• Key areas of managing event operations
• Action plans, scheduling tools, checklists
• Events manual / logistics planning folder / benchmark schedule / itinerary
• Teamwork for the event
• Communications: including meetings, minutes & reporting, staff briefings
• “On the day” considerations
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Event Shut-down
• The Event Shut-Down Process
o Incident reporting
o Marketing and promotion
o Final financial controls
o Gather feedback
o Wash-up
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Evaluating the Event
• Fundamental questions in event evaluation:
o Why evaluate?
o What to evaluate?
o What is the event worth?
• Applying models and methods to evaluate the outcomes of the event
• Steps in conducting an event evaluation
• Framework and formulation of an Event Evaluation Report
• Analysing the impact of the event from differing perspectives
• Review and examine the learning that has taken place from:
o Managing the event;
o An Individual perspective;
o A team perspective;
o Customer / Client / Participant;
o What’s been learned for the next event?
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| Assessment Breakdown | % |
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| Coursework | 100.00% |
Full Time
| Coursework |
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| Assessment Type |
Assessment Description |
Outcome addressed |
% of total |
Assessment Date |
| Proposal (0250) |
The assessment for the module is a progression from the Event Management Planning module. The first element in the assessment will be to review team’s Event Proposal in light of the feedback from the panel |
1,2,3,4,5 |
10.00 |
n/a |
| Portfolio |
Portfolio of Event - Planning & Scheduling.
Students will be assessed on their organisation for the Event and will be required to produce evidence of action planning, scheduling and conducting key activities for the Event |
1,2,3,4,5 |
40.00 |
n/a |
| Practical |
Delivery of the Event - Marks will be awarded for the actual physical delivery of the Event |
1,2,3,4,5 |
25.00 |
n/a |
| Evaluation |
Post Event Evaluation - An Evaluation Report must be submitted, and possibly presented, after the Event.
Unless there are wholly exceptional circumstances which are deemed to be beyond the control of the student team, teams not being able to deliver an actual event will be capped at 40%. |
1,2,3,4,5 |
25.00 |
n/a |
| No End of Module Assessment |
| Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
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Reassessment Description
Students will either be given an opportunity to rework or resubmit deficient aspects of the module that support the staging and evaluation of a real event. However there will not be another opportunity to stage an actual live event. The mark for the repeat submission will be capped at 40%.
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NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
| Workload: Full Time |
| Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
| Practical |
No Description |
3 |
Every Week |
3.00 |
| Independent Learning |
No Description |
7.5 |
Every Week |
7.50 |
| Total Hours |
10.50 |
| Total Weekly Learner Workload |
10.50 |
| Total Weekly Contact Hours |
3.00 |
| This module has no Part Time workload. |
Module Resources
| Recommended Book Resources |
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- Bladen, C., Kennell, J., Abson, E., and Wilde, N., 2012, Events Management: An Introduction, Routledge London
| | Supplementary Book Resources |
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- Ferdinand, N. and Kitchin, P.J., 2012, Events Management: An International Approach, Sage London
- Fox, D., Gouthro, M.B., Morakabati,Y., and Brackstone, J., 2014, Doing Events Research: From Theory to Practice, Routledge London
- Getz, D., 2012, Event Studies: Theory, Research and Policy for Planned Events,, 2nd ed. Ed., Routledge London
- Lindsey, K. 2011, Planning and Managing a Corporate Event,Oxford: How To Books., How To Books Oxford
- Raj, R., Walters, P., and Rashid, T., 2013, Events Management: Principles and Practice,, 2nd ed. Ed., Sage London
- Van Der Wagen, L., and White, L., 2010, Events Management: For Tourism, Cultural, Business and Sporting Events,, Pearson Austraila. New South Wales
| | This module does not have any article/paper resources |
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| This module does not have any other resources |
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Module Delivered in
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