Long Title:Event Management Planning
Language of Instruction:English
Module Code:H8EMTP
Credits: 5
NFQ Level:LEVEL 8
Field of Study: Business and administration not further defined or elsewhere classified
Module Delivered in 2 programme(s)
Module Coordinator: JONATHAN BRITTAIN
Module editor: JONATHAN BRITTAIN
Teaching and Learning Strategy: The Teaching and Learning Strategy for the module will be reflective of the outcomes for the module, and focused toward the construction of an event bid. The Event Planning module is centred on the application of concepts, frameworks, tools, etc. to persuade an audience that a proposed event can be feasible, worthwhile, and successful. As a consequence this necessitates teaching and learning approach that is practical. Opportunities exist to apply tools and techniques from this industry, for instance tools for idea generation and creativity, as well as inviting people who work in the field to share their experience. Examples of real events will be widely used, together with case studies that demonstrate good and bad practice, and journal articles that relate to operational concerns. Students will be required to work in teams to produce their Event Bid. This will encourage debate within teams on, the generation of ideas, the application of concepts, the delivery of the bid presentation, etc. Furthermore, teams may discuss the merits of assigning roles and responsibilities so that one or more team members concentrate on the financing the event, marketing the event, etc. Acknowledgement of risks to the Event Bid should also be recognised.
Learning Environment: Learning will take place in a classroom environment. Learners will have access to library resources, both physical and electronic, outside the classroom where required. Selected module materials will be placed on Moodle, the college's virtual learning environment .
Module Description: This is one of two modules based upon event management. This module focuses on planning an event and successfully winning an event bid. The module is strategically placed as an elective on the final year of the degree award as it enables the practical application of learning that has been accumulated throughout the duration of the programme. Students will have the opportunity to apply learning from their broad range of business knowledge to the context of event management, including (but not limited to); management of the event; the financing of events; event marketing; managing the event human resource; event project management; etc. Moreover, NCI is committed to the development of critical 21st Century Competencies and this module facilitates the development of Cognitive, Intrapersonal and Interpersonal competencies.
Learning Outcomes
On successful completion of this module the learner will be able to:
LO1 Generate and evaluate a range of alternative ideas and activities to determine a feasible event proposal.
LO2 Research, explain, critique and examine elements that contribute to the event proposal.
LO3 Design and prepare a feasible, formal event submission proposal.
LO4 Present an Event Bid which aims to sell, persuade and win support from potential sponsors.
LO5 Work together as a team to prepare, present, sell and defend an event proposal.
Pre-requisite learning
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Requirements

This is prior learning (or a practical skill) that is mandatory before enrolment in this module is allowed. You may not enrol on this module if you have not acquired the learning specified in this section.
No requirements listed
 

Module Content & Assessment

Indicative Content
Introduction to the Module and Event Management
• Module content, outcomes, purpose, and assessment • Defining Event Management and an “Event” • The challenge of Event Management • The Events Management industry • The role of the Event Manager
Managing the Event Project
• The scope of the project • Outline of project requirements, including HR, Venue, Infrastructure, Regulation, Safety and Security • Constraints and risks to the event project • The event project’s objective(s) • The Event Project Work Plan • Idea generation • Event design, concept and theme
Event Finance
• Costing and pricing • Forecasting and budgeting • Fundamental financial analysis • Preparation of fundamental financial statements
Event Marketing
• Identification of the target audience • Establishing demand for the event • Applying the Marketing Mix to the event • Preparation of a Marketing Plan
Event Proposals and Bids
• Interpreting the Event Brief • Preparing the formal Event Submission • Presenting and Selling the Event Bid
Assessment Breakdown%
Coursework100.00%

Full Time

Coursework
Assessment Type Assessment Description Outcome addressed % of total Assessment Date
Presentation 1 Preview Bid Presentation. Students will be required to develop a bid / plan for a proposed event in response to a given brief. The expectation is that the event being proposed and planned would be realised and delivered the following semester in conjunction with the Event Management module. Consequently, the modules: 1. Event Management Planning and, 2. Event Management, are a combined package to be studied. However, only those event bids that are deemed to have potential will be allowed to progress to the Event Management module and be put into practice. 1,2,3,4,5 10.00 n/a
Presentation 2 Event Bid Presentation. A “Dragon’s Den” scenario is envisaged, whereby students will need to ‘sell’ their event bid to a panel. The intention is that the panel would include some / all of the following: the module lecturer; NCI President; Head of School; NCI Student Union President; any other relevant faculty (e.g. marketing lecturer, etc.), plus external Industry representatives. Events will require funding, and reflecting a ‘real world’ event bidding process, student proposals will be in competition with each other to sell their event bid and secure funding for it. The aim would be for industry representatives and NCI to sponsor successful bids. 1,2,3,4,5 50.00 n/a
Proposal (0250) A written hard copy of the event bid will be required for submission 1,2,3,4,5 40.00 n/a
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
Reassessment Description
Students will either be given an opportunity to rework or resubmit deficient aspects of the event bid, or alternately a new event bid must be submitted. The repeat submission may not involve the presentation to the panel. Any repeat submissions will not be eligible for sponsorship funding, put into practice, and students repeating will not proceed to the Event Management module. The mark for the repeat submission will be capped at 40%.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Practical No Description 3 Every Week 3.00
Independent Learning No Description 7.5 Every Week 7.50
Total Hours 10.50
Total Weekly Learner Workload 10.50
Total Weekly Contact Hours 3.00
This module has no Part Time workload.
 

Module Resources

Recommended Book Resources
  • Bladen, C., Kennell, J., Abson, E., and Wilde, N., 2012, Events Management: An Introduction, Routledge. London
Supplementary Book Resources
  • Ferdinand, N. and Kitchin, P.J. 2012, Events Management: An International Approach, Sage London
  • Fox, D., Gouthro, M.B., Morakabati,Y., and Brackstone, J. 2014, Doing Events Research: From Theory to Practice, Routledge London
  • Getz, D. 2012, Event Studies: Theory, Research and Policy for Planned Events, 2nd ed. Ed., Routledge London
  • Lindsey, K. 2011, Planning and Managing a Corporate Event, How To Books Oxford
  • Raj, R., Walters, P., and Rashid, T. 2013, Events Management: Principles and Practice,, 2nd ed. Ed., Sage London
  • Van Der Wagen, L., and White, L. 2010, Events Management: For Tourism, Cultural, Business and Sporting Events, Pearson New South Wales, Austraila
This module does not have any article/paper resources
This module does not have any other resources
 

Module Delivered in

Programme Code Programme Semester Delivery
BAHHRD BA (Honours) in Human Resource Management 5 Optional
BAHBMD BA (Hons) in Business 5 Optional