Module Code: |
H8EMTP |
Long Title
|
Event Management Planning
|
Title
|
Event Management Planning
|
Module Level: |
LEVEL 8 |
EQF Level: |
6 |
EHEA Level: |
First Cycle |
Module Coordinator: |
JONATHAN BRITTAIN |
Module Author: |
JONATHAN BRITTAIN |
Specifications of the qualifications and experience required of staff |
|
Learning Outcomes |
On successful completion of this module the learner will be able to: |
# |
Learning Outcome Description |
LO1 |
Generate and evaluate a range of alternative ideas and activities to determine a feasible event proposal. |
LO2 |
Research, explain, critique and examine elements that contribute to the event proposal. |
LO3 |
Design and prepare a feasible, formal event submission proposal. |
LO4 |
Present an Event Bid which aims to sell, persuade and win support from potential sponsors. |
LO5 |
Work together as a team to prepare, present, sell and defend an event proposal. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
|
No recommendations listed |
Co-requisite Modules
|
No Co-requisite modules listed |
Module Content & Assessment
Indicative Content |
Introduction to the Module and Event Management
• Module content, outcomes, purpose, and assessment
• Defining Event Management and an “Event”
• The challenge of Event Management
• The Events Management industry
• The role of the Event Manager
|
Managing the Event Project
• The scope of the project
• Outline of project requirements, including HR, Venue, Infrastructure, Regulation, Safety and Security
• Constraints and risks to the event project
• The event project’s objective(s)
• The Event Project Work Plan
• Idea generation
• Event design, concept and theme
|
Event Finance
• Costing and pricing
• Forecasting and budgeting
• Fundamental financial analysis
• Preparation of fundamental financial statements
|
Event Marketing
• Identification of the target audience
• Establishing demand for the event
• Applying the Marketing Mix to the event
• Preparation of a Marketing Plan
|
Event Proposals and Bids
• Interpreting the Event Brief
• Preparing the formal Event Submission
• Presenting and Selling the Event Bid
|
Assessment Breakdown | % |
Coursework | 100.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Presentation 1 |
% of total: |
10 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4,5 |
Non-Marked: |
No |
Assessment Description: Preview Bid Presentation. Students will be required to develop a bid / plan for a proposed event in response to a given brief. The expectation is that the event being proposed and planned would be realised and delivered the following semester in conjunction with the Event Management module. Consequently, the modules: 1. Event Management Planning and, 2. Event Management, are a combined package to be studied. However, only those event bids that are deemed to have potential will be allowed to progress to the Event Management module and be put into practice. |
|
Assessment Type: |
Presentation 2 |
% of total: |
50 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4,5 |
Non-Marked: |
No |
Assessment Description: Event Bid Presentation.
A “Dragon’s Den” scenario is envisaged, whereby students will need to ‘sell’ their event bid to a panel. The intention is that the panel would include some / all of the following: the module lecturer; NCI President; Head of School; NCI Student Union President; any other relevant faculty (e.g. marketing lecturer, etc.), plus external Industry representatives.
Events will require funding, and reflecting a ‘real world’ event bidding process, student proposals will be in competition with each other to sell their event bid and secure funding for it. The aim would be for industry representatives and NCI to sponsor successful bids. |
|
Assessment Type: |
Proposal (0250) |
% of total: |
40 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4,5 |
Non-Marked: |
No |
Assessment Description: A written hard copy of the event bid will be required for submission |
|
No End of Module Assessment |
Reassessment Requirement |
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.
|
NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Practical |
No Description |
3 |
Every Week |
3.00 |
Independent Learning |
No Description |
7.5 |
Every Week |
7.50 |
Total Weekly Contact Hours |
3.00 |
Module Resources
Recommended Book Resources |
---|
-
Bladen, C., Kennell, J., Abson, E., and Wilde, N.,. (2012), Events Management: An Introduction, Routledge., London.
| Supplementary Book Resources |
---|
-
Ferdinand, N. and Kitchin, P.J.. (2012), Events Management: An International Approach, Sage, London.
-
Fox, D., Gouthro, M.B., Morakabati,Y., and Brackstone, J.. (2014), Doing Events Research: From Theory to Practice, Routledge, London.
-
Getz, D.. (2012), Event Studies: Theory, Research and Policy for Planned Events, 2nd ed.. Routledge, London.
-
Lindsey, K.. (2011), Planning and Managing a Corporate Event, How To Books, Oxford.
-
Raj, R., Walters, P., and Rashid, T.. (2013), Events Management: Principles and Practice,, 2nd ed.. Sage, London.
-
Van Der Wagen, L., and White, L.. (2010), Events Management: For Tourism, Cultural, Business and Sporting Events, Pearson, New South Wales, Austraila.
| This module does not have any article/paper resources |
---|
This module does not have any other resources |
---|
|