Module Code: |
H8DMTUX |
Long Title
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Technology and User Experience
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Title
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Technology and User Experience
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Module Level: |
LEVEL 8 |
EQF Level: |
6 |
EHEA Level: |
First Cycle |
Module Author: |
Nicola Carroll |
Specifications of the qualifications and experience required of staff |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Demonstrate an in-depth knowledge of what user experience is, the philosophy of user experience, the tools user experience designers use, their processes and their methods of assessment. |
LO2 |
Developed content writing skills, based on what makes good content through understanding the elements of reading, writing and how the web influences those activities. |
LO3 |
Understand the complexity of web content and the web content landscape: content strategy, semantic web, multimedia content, SEO and SEM |
LO4 |
Display extensive understanding of the current web technology environment (e.g. CMS, blogging platforms etc.): who uses them, to what end, how to assess a web technology and make the decision on whether or not to use it. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Module Content & Assessment
Indicative Content |
User experience design
• What is UX, what do UX designers do?
• UX teams - what they look like, where they sit in business
• The tools of the UX designer (eg. wireframes, specs, etc)
• UX processes (eg agile, persona workshop, etc)
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Writing
• How people read and perceive - online and off
• How the digital landscape has influenced reading
• What makes good writing
• How to structure web content
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Content
• What is content: text (articles, interface content, tweets), video, audio, etc.
• What is content strategy?
• Content strategists and how they work with UX teams, marketing teams, product owners, etc
• The semantic web
• Inbound vs outbound content marketing (including SEO & SEM
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Web technologies
• An overview of content related web technologies out there
• How to assess a web technology (eg who is using it, what content exists)
• Content publishing workflows and web technologies
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Convergence
• Integration of emergent technology
• Adapting to change in marketing practice
• Beyond the web: reaching devices effectively
• Convergence.
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Assessment Breakdown | % |
Coursework | 100.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Project |
% of total: |
50 |
Assessment Date: |
n/a |
Outcome addressed: |
3,4 |
Non-Marked: |
No |
Assessment Description: Learners will be given a website and a marketing brief from which they'll have to put together a project plan using the UX and CS tools that will have been covered over the module lessons: An audit, a UX evaluation, a content plan |
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Assessment Type: |
Assignment |
% of total: |
25 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4 |
Non-Marked: |
No |
Assessment Description: Learners will be asked to submit short written assignments for example, take an offline document and optimise it for online reading, or an editorial assessment of a content management system. There will be one for each learning outcome |
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Assessment Type: |
Project |
% of total: |
25 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4 |
Non-Marked: |
No |
Assessment Description: 25% of marks will be allocated to the overall individual assessment |
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No End of Module Assessment |
NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Part Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
No Description |
2 |
Every Week |
2.00 |
Assignment |
No Description |
3 |
Every Week |
3.00 |
Independent Learning Time |
No Description |
65 |
Once per semester |
5.42 |
Total Weekly Contact Hours |
2.00 |
Module Resources
Recommended Book Resources |
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Kelly K.. (2010), What Technology Wants, Viking.
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Krug S. Don't Make me Think, 2nd. New Riders.
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Dan Saffer. Designing for Interaction: Creating Innovative Applications and Devices, New Riders Press, [ISBN: 978-0321643391].
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Kristina Halvorson, Melissa Rach. Content Strategy for the Web, New Riders Press, [ISBN: 978-0321808301].
| This module does not have any article/paper resources |
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Other Resources |
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[Website], http://www.alistapart.com/.
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[Website], http://johnnyholland.org/.
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[Website], http://blog.braintraffic.com.
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