Indicative Content |
The entrepreneurial firms impact (5%)
• Emerging trends
• Tends in research and education
• Internet and e-commerce
• The evolution of entrepreneurship
• The myths of entrepreneurship
• The corridor principle
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Corporate entrepreneurship (10%)
• Defining the concept
• The need
• Obstacles in corporate venturing
• Reengineering corporate thinking
• Innovative philosophy
• The interactive model of corporate intrapreurship
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Individual perspective (10%)
• Who are entrepreneurs
• Sources of research
• The dark side of entrepreneurship
• Entrepreneurial stress
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Entrepreneurial motivation (10%)
• Innovation
• Creativity
• Idea stoppers
• Developing creativity
• Sources of innovation
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Ethical and social responsibility (10%)
• Managerial ethics
• Main themes of ethics
• Social responsibility
• Environmental scanning
• The five forces model
• Competitive analysis
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The business plan (10%)
• Pitfalls
• What is a business plan
• Benefits of a business plan
• Developing a business plan
• Elements of a business plan
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Evaluation of entrepreneurial opportunities (10%)
• Critical factors
• External problems
• Internal problems
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Legal structures of business (10%)
• Self-employed
• Partnerships
• Corporations
• Limited Liability companies
• Franchising
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Capital for entrepreneurs (10%)
• Debt v Equity
• Criteria for evaluation
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Strategic planning (10%)
• Strategic management model
• Fatal visions in strategic planning
• The entrepreneurial edge
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Global opportunities (5%)
• The international environment
• The European Union
• Succession planning for entrepreneurs
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Teaching methodology:
This module will be delivered through a combination of class-based lectures (including Guest Speakers) and tutorials. Case study analysis will be take place during tutorials.
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Recommended Book Resources |
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Allen, K.. (2008), ). Launching New Ventures: An Entrepreneurial Approach, 5th ed. Houghton Mifflin Company, Boston MA.
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Scarborough, Zimmerer. (2003), Effective Small Business Management: A Entrepreneurial Approach,, Prentice Hall.
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Supplementary Book Resources |
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Griffin. (2003), Management,, Houghton Miffin.
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Tiernan, S.; Morley, M. and Foley, E. (2001), Modern Management, Theory and Practice for Irish Students,, Gill and Macmillan.
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Draft. (2004), Management, The Dryden Press.
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Dressler. (2003), Management, Prentice Hall.
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www.highbeam.com. The New England Journal of Entrepreneurship.
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This module does not have any article/paper resources |
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This module does not have any other resources |
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