Module Code: H6INBUS
Long Title Introduction to Business
Title Introduction to Business
Module Level: LEVEL 6
EQF Level: 5
EHEA Level: Short Cycle
Credits: 10
Module Coordinator: JIMMY HILL
Module Author: ROSALIND BEERE
Departments:  
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 LO 1. On successful completion of this module, students will be able to:
LO2 LO 2. Desribe the principles of business organisation, administration, managerial functioning and processes
LO3 LO 3. Explain the principles and concepts of the key functional areas of a business
LO4 LO 4. Develop an understanding of business development in a national and international context
LO5 LO 5. Develop an understanding of the nature of functional integration and the functions of business in an a national and international context
LO6 LO 6. Describe the requirement for financial and business planning to maximise business potential
LO7 LO 7. Students will research, develop, write and present a project based on a management issue in a modern business environment
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).

No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Types of business (15%)
• Business sectors and organisation • Business and Government • National and International business • Capital and business planning
Sales and Marketing (20%)
• Introduction to Marketing and the objectives of the Sales & Marketing function • eMarketing techniques • Market /Customer Segmentation • Consumer/Buyer Behaviour • Sales/Marketing Philosophy • Sales/Marketing Mix • Promotion methodologies • Market Research
Finance (20%)
• The Accounting function & the Non-Accountant • The objectives of the finance function and the role of the financial controller • The investment - financing and dividend decisions • Working Capital • Short Term, Medium Term & Long Term Finance • The purpose, nature and characteristics of accounting information • Accounting information and managerial decision-making
Operations and Production (15%)
• The Production function • Service sector organisations • Planning & Control • Production Types and Categories • World Class Business • An Introduction to quality • What quality means to the customer, developing quality standards • The quality cycle
Human Resources (15%)
Innovation, Research and Development (15%) • Innovation and Intrapreneurship in the organisation • The principles of Research and Development • Functions of Research & Development • The use of Research and Development information • Research and Development and business development • Intellectual property
Teaching methodology
The learning strategy involves the use of lectures, case studies, class discussions and video as appropriate. Lectures provide a framework and introduction to each topic covered, this will be supplemented by discussion and application of theory through the other methods mentioned. Each topic is further developed in specific recommended readings which are essential for learning and effective performance in the assessments.
Assessment Breakdown%
Coursework50.00%
End of Module Assessment50.00%

Assessments

Full Time

Coursework
Assessment Type: Project % of total: 30
Assessment Date: Sem 1 End Outcome addressed: 1,2,3,4,5,6,7
Non-Marked: No
Assessment Description:
case study
End of Module Assessment
Assessment Type: Terminal Exam % of total: 50
Assessment Date: End-of-Semester Outcome addressed:  
Non-Marked: No
Assessment Description:
End-of-Semester Final Examination
No Workplace Assessment

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4 Every Week 4.00
Tutorial No Description 2 Every Week 2.00
Total Weekly Contact Hours 6.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Tutorial No Description 2 Every Week 2.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Naylor, J.. (2004), Management., 2nd ed. FT Prentice Hall..
  • Griffin, R.W.,. (2005), Management., 8th ed. Houghton Mifflin,, Boston.
  • Tiernan, S.D., Morley, M.J., & Foley, E.,. (2006), Modern ManagementTheory & Practice for Irish Students, 3rd edition. Gill & Macmillan.
Supplementary Book Resources
  • Certo, S.C. (2002), Modern Management, 9th ed. Prentice Hall..
  • Drucker, P.. (1999), Management Challenges for the 21st Century., . Butterworth-Heinemann..
  • Evans, P. & Wurster, T.S.. (2000), Blown to bits, how the economics of information transform strategy., . Harvard Business School Press,, Boston.
  • Kotter, J.. (2002), Leading Change, Harvard Business Review.
  • Covey, S. (1992), The Seven Habits of Highly Effective People., Prentice Hall.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: