Module Code: |
H6INBUS |
Long Title
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Introduction to Business
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Title
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Introduction to Business
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Module Level: |
LEVEL 6 |
EQF Level: |
5 |
EHEA Level: |
Short Cycle |
Module Coordinator: |
JIMMY HILL |
Module Author: |
ROSALIND BEERE |
Specifications of the qualifications and experience required of staff |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
LO 1. On successful completion of this module, students will be able to: |
LO2 |
LO 2. Desribe the principles of business organisation, administration, managerial functioning and processes |
LO3 |
LO 3. Explain the principles and concepts of the key functional areas of a business |
LO4 |
LO 4. Develop an understanding of business development in a national and international context |
LO5 |
LO 5. Develop an understanding of the nature of functional integration and the functions of business in an a national and international context |
LO6 |
LO 6. Describe the requirement for financial and business planning to maximise business potential |
LO7 |
LO 7. Students will research, develop, write and present a project based on a management issue in a modern business environment |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Module Content & Assessment
Indicative Content |
Types of business (15%)
• Business sectors and organisation
• Business and Government
• National and International business
• Capital and business planning
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Sales and Marketing (20%)
• Introduction to Marketing and the objectives of the Sales & Marketing function
• eMarketing techniques
• Market /Customer Segmentation
• Consumer/Buyer Behaviour
• Sales/Marketing Philosophy
• Sales/Marketing Mix
• Promotion methodologies
• Market Research
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Finance (20%)
• The Accounting function & the Non-Accountant
• The objectives of the finance function and the role of the financial controller
• The investment - financing and dividend decisions
• Working Capital
• Short Term, Medium Term & Long Term Finance
• The purpose, nature and characteristics of accounting information
• Accounting information and managerial decision-making
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Operations and Production (15%)
• The Production function
• Service sector organisations
• Planning & Control
• Production Types and Categories
• World Class Business
• An Introduction to quality
• What quality means to the customer, developing quality standards
• The quality cycle
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Human Resources (15%)
Innovation, Research and Development (15%)
• Innovation and Intrapreneurship in the organisation
• The principles of Research and Development
• Functions of Research & Development
• The use of Research and Development information
• Research and Development and business development
• Intellectual property
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Teaching methodology
The learning strategy involves the use of lectures, case studies, class discussions and video as appropriate. Lectures provide a framework and introduction to each topic covered, this will be supplemented by discussion and application of theory through the other methods mentioned. Each topic is further developed in specific recommended readings which are essential for learning and effective performance in the assessments.
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Assessment Breakdown | % |
Coursework | 50.00% |
End of Module Assessment | 50.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Project |
% of total: |
30 |
Assessment Date: |
Sem 1 End |
Outcome addressed: |
1,2,3,4,5,6,7 |
Non-Marked: |
No |
Assessment Description: case study |
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End of Module Assessment |
Assessment Type: |
Terminal Exam |
% of total: |
50 |
Assessment Date: |
End-of-Semester |
Outcome addressed: |
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Non-Marked: |
No |
Assessment Description: End-of-Semester Final Examination |
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NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
No Description |
4 |
Every Week |
4.00 |
Tutorial |
No Description |
2 |
Every Week |
2.00 |
Total Weekly Contact Hours |
6.00 |
Workload: Part Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
No Description |
2 |
Every Week |
2.00 |
Tutorial |
No Description |
2 |
Every Week |
2.00 |
Total Weekly Contact Hours |
4.00 |
Module Resources
Recommended Book Resources |
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Naylor, J.. (2004), Management., 2nd ed. FT Prentice Hall..
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Griffin, R.W.,. (2005), Management., 8th ed. Houghton Mifflin,, Boston.
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Tiernan, S.D., Morley, M.J., & Foley, E.,. (2006), Modern ManagementTheory & Practice for Irish Students, 3rd edition. Gill & Macmillan.
| Supplementary Book Resources |
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Certo, S.C. (2002), Modern Management, 9th ed. Prentice Hall..
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Drucker, P.. (1999), Management Challenges for the 21st Century., . Butterworth-Heinemann..
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Evans, P. & Wurster, T.S.. (2000), Blown to bits, how the economics of information transform strategy., . Harvard Business School Press,, Boston.
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Kotter, J.. (2002), Leading Change, Harvard Business Review.
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Covey, S. (1992), The Seven Habits of Highly Effective People., Prentice Hall.
| This module does not have any article/paper resources |
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This module does not have any other resources |
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