Module Code: |
H8SMG |
Long Title
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Strategic Management
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Title
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Strategic Management
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Module Level: |
LEVEL 8 |
EQF Level: |
6 |
EHEA Level: |
First Cycle |
Module Coordinator: |
RON ELLIOTT |
Module Author: |
RON ELLIOTT |
Departments: |
School of Computing
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Specifications of the qualifications and experience required of staff |
Master’s degree in Computing/Business Information Systems or cognate discipline.
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Recognise the importance of information systems/information technology as a source of strategic advantage and/or strategic necessity. |
LO2 |
Apply the tools required for strategic analysis. |
LO3 |
Evaluate business, technological and market strategies that have led to success or failure, and identify the reasons why. |
LO4 |
Construct the main elements of an eCommerce business strategy for competitive advantage in a local, national and international context. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Entry requirements |
Learners should have attained the knowledge, skills and competence gained from stage 3 of the BSc (Hons) in Computing
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Module Content & Assessment
Indicative Content |
Strategic Management Introduction
The DP and IT eras.
The rise of the Information Economy Information as a source of competitive advantage and competitive necessity Information as a strategic weapon Strategic application of information technology/information systems.
Emergence of eCommerce.
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eCommerce 1
eCommerce policy
Economic and cultural drivers
Technical convergence and current markets and trends.
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Strategic Planning
Concepts and levels of strategy Strategic management and planning
Developing strategic vision and business mission
Components of a strategic plan.
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Impact on Strategy
Impact of the external environment on the firm
Globalisation and technological innovation
Dealing with uncertainty and the implications for strategy.
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eCommerce 2
Conventional and Web media characteristics and economic principles
Power shift to consumers
Redefining space, time and money
Electronic channels and markets
Implications for strategy
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Strategic Analysis 1
Industry and competitive analysis
Porters five-forces model of competition
Company situation analysis.
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Strategic Analysis 2
SWOT analysis
Strategic cost analysis
Value chain analysis, core competencies and competitive advantage.
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eCommerce 3
eCommerce value chain
Internet business models
Internet business strategies
Threats and opportunities
Portfolios of applications
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Implementation Strategy
Framework for implementing strategy
Building a capable organisation
Creating strategy-supportive policies and Instituting best practices and commitment to continuous improvement
Measuring strategic performance.
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Assessment Breakdown | % |
Coursework | 30.00% |
End of Module Assessment | 70.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Case Study |
% of total: |
30 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4 |
Non-Marked: |
No |
Assessment Description: Sample Case studies that the students analyse the understanding of the importance that information technology plays in business as a source of competitive advantage and/or strategic necessity, In-class debates and in-depth discussions will examine the students’ knowledge of the relationship between rapidly evolving ICT, new products, and process and service development. Real life case studies test the students ability to analyse business, technological and market strategies that have lead to success or failure and test the students understanding of the reasons why. |
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End of Module Assessment |
Assessment Type: |
Terminal Exam |
% of total: |
70 |
Assessment Date: |
End-of-Semester |
Outcome addressed: |
1,2,3,4 |
Non-Marked: |
No |
Assessment Description: End-of-Semester Final Examination |
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Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
No Description |
24 |
Per Semester |
2.00 |
Tutorial |
No Description |
12 |
Per Semester |
1.00 |
Independent Learning Time |
No Description |
89 |
Per Semester |
7.42 |
Total Weekly Contact Hours |
3.00 |
Module Resources
Recommended Book Resources |
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Kenneth C. Laudon,Carol Guercio Traver. (2019), E-Commerce 2019, 15. Pearson, p.912, [ISBN: 978-0134998459].
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Johnson, G. Whittington, R. Scholes, K. Angwin, D. Regner, P. (2018), Fundamentals of Strategy, 4. [ISBN: 1292209062].
| Supplementary Book Resources |
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James D. McKeen,Heather Smith. (2012), IT Strategy, 2. Pearson College Division, p.313, [ISBN: 9780132145664].
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Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban. (2017), Electronic Commerce 2018, 9. Springer, p.636, [ISBN: 978-3-319-58715-8].
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Robert M. Grant. (2016), Contemporary Strategy Analysis, John Wiley & Sons, p.776, [ISBN: 978-1119120841].
| This module does not have any article/paper resources |
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Other Resources |
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[Journal], Harvard Business Review.
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[Journal], Financial Times.
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[Journal], International Journal of Industrial
Organisation.
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[Journal], Learning Organisation.
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[Journal], Management.
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[Journal], New Technology, Work and Employment.
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