Module Code: H8IST
Long Title Introduction to Strategy
Title Introduction to Strategy
Module Level: LEVEL 8
EQF Level: 6
EHEA Level: First Cycle
Credits: 5
Module Coordinator: DESMOND GIBNEY
Module Author: ROSALIND BEERE
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Evaluate strategic issues facing and organisation in a specific contextual condition.
LO2 Critique the importance of interaction within the competitive environment in developing and implementing successful strategy.
LO3 Interpret the findings of level specific analytical tools when applied to a specific business situation to determine the strategic position of the organisation.
LO4 Develop a reflective approach to analyse and evaluate strategic situations.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements

Programme entry requirements  
 

Module Content & Assessment

Indicative Content
The Strategy Process
• Introduction to key concepts • Strategy formulation vs. Strategy formation • Strategy as a pattern, plot, plan, position and perspective.
The Business Environment
• Levels of the environment • Macroenvironmental drivers for change • The ESTEMPLE framework (PESTEL) • The competitive environment and industry/sector structure • The 5-Forces model.
Corporate Level Strategy
• Structure and corporate configuration. • Strategic Business Units portfolio.
Business Level Strategy
• Competitive advantage • Generic strategies • Resources and Capabilities • Strategic position
Assessment Breakdown%
Coursework50.00%
End of Module Assessment50.00%

Assessments

Full Time

Coursework
Assessment Type: Continuous Assessment % of total: 50
Assessment Date: n/a Outcome addressed: 1,2,3
Non-Marked: No
Assessment Description:
Focused course work, group discussion and coaching from the lecturer throughout a series of short assignments which take place evenly spread in the term period to maximise early feedback and to promote engagement.
End of Module Assessment
Assessment Type: Terminal Exam % of total: 50
Assessment Date: End-of-Semester Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
Final Examination
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
Reassessment Description
Candidates will attempt the repeat assessment for the module, if they do not successfully pass the module. Learners are required to attempt all assessments attaching to a module. For those modules where all learning outcomes are assessable with a final examination, the student does not have to re-sit failed individual CA components.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Classroom and demonstrations 2 Every Week 2.00
Lecturer Supervised Learning Mentoring and small-group tutoring 1 Every Week 1.00
Directed Learning Directed e-learning 3 Every Week 3.00
Independent Learning Independent learning 8 Every Week 8.00
Total Weekly Contact Hours 6.00
 

Module Resources

Recommended Book Resources
  • Beere, Rosalind. (2016), Strategic Management: Positioning, Devising and Implementing Effective Strategy, Cengage.
  • Gerry Johnson,Richard Whittington,Kevan Scholes,Duncan Angwin,Patrick Regner. (2017), Fundamentals of Strategy eBook, Pearson Higher Ed, p.272, [ISBN: 9781292209074].
Supplementary Book Resources
  • Gerry Johnson. (2019), Exploring Strategy, Text and Cases, 12th Edition, Pearson UK, p.837, [ISBN: 9781292282503].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: