Module Code: |
H6BC |
Long Title
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Business Communication
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Title
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Business Communication
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Module Level: |
LEVEL 6 |
EQF Level: |
5 |
EHEA Level: |
Short Cycle |
Module Coordinator: |
COLETTE DARCY |
Module Author: |
Isabela Da Silva |
Departments: |
School of Business
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Specifications of the qualifications and experience required of staff |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Critically evaluate the strengths and limitations of various communication approaches and techniques. |
LO2 |
Explore the attributes that contribute to becoming an effective influencer. |
LO3 |
Enhance personal impact through fundamental communication skills |
LO4 |
Explore how communication can be used to influence change within and beyond teams. |
LO5 |
Appreciate the role of communication in achieving cooperation with stakeholders. |
LO6 |
Demonstrate the ability to structure and write professional business correspondence. |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Entry requirements |
As per programme requirements (outlined in 4.2.2 Minimum requirements for general learning)
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Module Content & Assessment
Indicative Content |
Principles of written communication
Basics principles of clear writing
Speaking to the reader
Structure of reports
Use of graphics and tables
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The Presentation Process
Knowing your target audience
Structure of a presentation
Pacing the presentation
Use of presentation tools
Interpersonal styles
Engaging your audience
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Interactive Skills
Interpersonal psychology
Stimulation and feedback
Handling questions
Dealing with criticisms
Listening and questioning techniques
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Interpersonal Communication
Psychological principles underpinning interpersonal communication
Meetings
Interviews
Negotiation and problem resolution
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Collaborating to achieve impact
Team dynamics – healthy and unhealthy dynamics
The role of trust within teams
Roles and responsibilities within teams
Dealing with team conflict
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Alternative Consultancy Styles
Facilitator style
Coaching style
Advisory style
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Assessment Breakdown | % |
Coursework | 100.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Continuous Assessment |
% of total: |
50 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4,5,6 |
Non-Marked: |
No |
Assessment Description: Students will be given 2 projects over the course of the module, many of which will require critical analysis of their own communication skills.
These exercises may include, but are not limited to:
Individual recorded presentation where the candidate is required to deliver a presentation to the senior management team on a topic of your choosing. Apply the structured approach, using visual aids where appropriate. |
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Assessment Type: |
Continuous Assessment |
% of total: |
50 |
Assessment Date: |
n/a |
Outcome addressed: |
1,2,3,4,5,6 |
Non-Marked: |
No |
Assessment Description: An assignment detailing the role of communication in delivering on the strategic objectives of a team and/or organisation. |
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No End of Module Assessment |
Reassessment Requirement |
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.
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Reassessment Description Students who do not achieve an overall pass mark in this module will be presented with a single assessment which will address all learning outcomes. This piece of assessment will be designed by the relevant member of faculty and validated by the second marker and extern.
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NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
Classroom and demonstrations |
24 |
Per Semester |
2.00 |
Independent Learning |
Independent learning |
101 |
Per Semester |
8.42 |
Total Weekly Contact Hours |
2.00 |
Module Resources
Recommended Book Resources |
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Bovée, C.L. and Thill, J.V. (2021), Business Communication Today, 15th ED, Pearson.
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Tuleja, E.A , (2021), Intercultural Communication for Global Business: How Leaders Communicate for Success, Routlege.
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Means, T,(2019), Business Communication, 3rd ED, Cengage.
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Shwom, B. and Snyder, L.G ,(2019),Business Communication: Polishing Your Professional Presence, 4th ED, Pearson.
| This module does not have any article/paper resources |
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This module does not have any other resources |
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