Module Code: H9CM
Long Title Communications and Marketing for NonProfits
Title Communications and Marketing for NonProfits
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 5
Module Coordinator: CORINA SHEERIN
Module Author: Faye McGinley
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Define and critique communications and marketing as a management process and function;
LO2 Critically analyse the theory and practice of strategic marketing in the nonprofit context;
LO3 Develop an appropriate, manageable communications plan to assist an agency to achieve its goals with identified audiences.
LO4 Exploit new information technologies in delivering a communications plan and further the development of a nonprofit brand identity
LO5 Develop and deliver a strategic approach to the marketing of a nonprofit agency.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Topic 1
Communications and the market for news
Topic 2
Nonprofit organisations and the market
Topic 3
Branding and organisational identity
Topic 4
Advocacy and Social Activism
Topic 5
Public Affairs and Lobbying
Topic 6
Using Social Media as a communications platform
Topic 7
Nonprofit Marketing in the digital age
Topic 8
Issues in Reputation and Crisis Management
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Project (0050) % of total: 70
Assessment Date: n/a Outcome addressed: 1,2,3,4,5
Non-Marked: No
Assessment Description:
Learners will complete an individual project, developing a fundraising plan for their own organisations or an organisation known to them; circa 4,000 words
Assessment Type: Presentation % of total: 30
Assessment Date: n/a Outcome addressed: 1,2,3,5
Non-Marked: No
Assessment Description:
Learners Present the plan to the class
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 30 Every Week 30.00
Independent Learning Time No Description 95 Every Week 95.00
Total Weekly Contact Hours 30.00
 

Module Resources

This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: