Module Code: H9FNP
Long Title Fundraising for NonProfits
Title Fundraising for NonProfits
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 5
Module Coordinator: CORINA SHEERIN
Module Author: Faye McGinley
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Define and understand fundraising as a management process and function;
LO2 Describe and understand the theory and practice of strategic fundraising;
LO3 Apply effective methods for raising funds for non profit organisations;
LO4 Demonstrate the ability to analyse fundraising issues and campaigns to inform their strategic thinking
LO5 Develop fundraising strategies, the research and analysis of donor opportunities, market competition, and the control of implementation of fundraising effort
LO6 Show how to construct an appropriate, manageable fundraising plan to assist an agency to achieve its goals.
LO7 Develop a reflective and strategic mind-set on fundraising in a non profit setting
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Topic 1
Introduction and module overview; History & Context of Fundraising; Definitions and understanding
Topic 2:
Fundraising Planning: Frameworks; Planning Tools; Building a Case for Support
Topic 3:
Fundraising Planning: Research and Data; Communications, audiences; Building a Case for Support
Topic 4:
Building a Fundraising Plan; Donor Recruitment; Segmentation; Approaches
Topic 5:
Who Gives, Why Give: Donor Motivation; Strategies in Practice: Techniques; Case examples
Topic 6:
Donor Recruitment, Regular giving, Retention, Development; Financial measurement; Measuring donor value; Evaluating Performance
Topic 7:
Managing Resources: working with Volunteers, with Boards, Statement of Guiding Principles of Fundraising
Topic 8:
Fundraising in your Community; Corporate Fundraising; Trusts and Foundations; Major Gift and Legacies
Topic 9:
The Fundraising Role: Leadership, Ethics, Regulation, Risk and Accountability; Data Protection
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Project (0050) % of total: 70
Assessment Date: n/a Outcome addressed: 1,2,3,4,5,6,7
Non-Marked: No
Assessment Description:
Learners will complete an individual project, developing a fundraising plan for their own organisations or an organisation known to them; circa 4,000 words
Assessment Type: Presentation % of total: 30
Assessment Date: n/a Outcome addressed: 1,2,3,4,5,6,7
Non-Marked: No
Assessment Description:
Learners Present the plan to the class
No End of Module Assessment
No Workplace Assessment
Reassessment Requirement
Coursework Only
This module is reassessed solely on the basis of re-submitted coursework. There is no repeat written examination.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 30 Every Week 30.00
Independent Learning Time No Description 95 Every Week 95.00
Total Weekly Contact Hours 30.00
 

Module Resources

This module does not have any book resources
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: