Module Code: H7ROP
Long Title Retail Operations
Title Retail Operations
Module Level: LEVEL 7
EQF Level: 6
EHEA Level: First Cycle
Credits: 10
Module Coordinator: DAVE CORMACK
Module Author: DAVE CORMACK
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate an understanding of how the different elements of retail marketing mix contribute towards an exchange between consumers and the retailer whilst ensuring the retailer’s productivity, efficiency and profitability
LO2 Distinguish the principles and practice of selling and an understanding of the importance of maximizing the return on a customer interaction.
LO3 Appraise the key issues associated with product range and the effective control and management of stock
LO4 Critique the principles of retail design / merchandising and describe the importance of a merchandise budget and how to prepare a six month merchandise plan
LO5 Plan develop and monitor KPI’s for a retail environment
LO6 Review how retailers can use technology within their operational environments;
LO7 Evaluate the scale of retail crime, the implications for retailers and the measures deployed to ensure retail security
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Buying and Sourcing in Theory and Practice
• Role of buyer and buying decisions. • Buying operations (including how it is structured and the scope of its influence and control). • Category management. • Total cost of ownership
New Challenges and Opportunities in Buying and Merchandising
• Buying and merchandising risk management. • Service procurement. • Third-party logistics providers. • E-Procurement, e-Sourcing, e-auction, electronic data interchange, and crowdsourcing. • Sustainable buying and merchandising.
Retail Marketing
o Consumer buying behaviour o Retail marketing strategy o Location strategy o Product category structure and management o Retail pricing o Retail communication mix
Retail Metrics
• Establishing metrics relevant to an individual store • Using various metrics: Transactions per Sq. Meter, Sales per till, Sales per individual, Sales per hour etc.
The Merchandise Budget
o Planning the purchase of stock o Projecting sales for a future period o What markups and reductions are required o Gross margin
Supply Chain Management
• Supply chains, shareholder value and competitive advantage. • Matching supply with demand: agile supply chains. • The variety challenge: product range strategies, mass customisation and postponement. • Integrating the global supply chain: internal and external coordination. • Purchasing and supply. • Supply chain sustainability.
Store Design and Layout
o Comprehensive Store Planning o Exterior Design o Interior Store Design and Layout o Interior Design Elements
Digital Marketing in Retail
• Digital commerce in perspective. • The user journey online. • Acquisition, conversion and retention in a digital environment. • Beyond digital marketing – true online/offline integration. • The building blocks of digital commerce. • Websites and usability. • Social media. • Mobile marketing. • Email marketing. • Online advertising. • Digital commerce planning and strategy.
Technology in Retail
• Impacts of technology on - Point of sale - Stock Control - Merchandising - Security - Customer Relationship Management
Corporate Social Responsibility
• Stakeholder relations • Reputation management • Relations between society, government, and business • Ethical investment
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Assignment % of total: 100
Assessment Date: n/a Outcome addressed: 1,3,4,5,6,7
Non-Marked: No
Assessment Description:
Learners will be required to perform a broad analysis of their own organization or one they are familiar with and present this analysis in the form of a report which will also provide a plan for dealing with issues identified.
No End of Module Assessment
No Workplace Assessment

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 4 Every Week 4.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • Levy, Weitz. Retailing Management, [ISBN: 9781259060663].
Supplementary Book Resources
  • Judith Corstjens and Marcel Corstjens. Store wars, Chichester [England] ; John Wiley, c1995., [ISBN: 0471950815].
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: