Module Code: |
H7ROP |
Long Title
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Retail Operations
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Title
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Retail Operations
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Module Level: |
LEVEL 7 |
EQF Level: |
6 |
EHEA Level: |
First Cycle |
Module Coordinator: |
DAVE CORMACK |
Module Author: |
DAVE CORMACK |
Departments: |
School of Business
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Specifications of the qualifications and experience required of staff |
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Learning Outcomes |
On successful completion of this module the learner will be able to: |
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Learning Outcome Description |
LO1 |
Demonstrate an understanding of how the different elements of retail marketing mix contribute towards an exchange between consumers and the retailer whilst ensuring the retailer’s productivity, efficiency and profitability |
LO2 |
Distinguish the principles and practice of selling and an understanding of the importance of maximizing the return on a customer interaction. |
LO3 |
Appraise the key issues associated with product range and the effective control and management of stock |
LO4 |
Critique the principles of retail design / merchandising and describe the importance of a merchandise budget and how to prepare a six month merchandise plan |
LO5 |
Plan develop and monitor KPI’s for a retail environment |
LO6 |
Review how retailers can use technology within their operational environments; |
LO7 |
Evaluate the scale of retail crime, the implications for retailers and the measures deployed to ensure retail security |
Dependencies |
Module Recommendations
This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
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No recommendations listed |
Co-requisite Modules
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No Co-requisite modules listed |
Module Content & Assessment
Indicative Content |
Buying and Sourcing in Theory and Practice
• Role of buyer and buying decisions.
• Buying operations (including how it is structured and the scope of its influence and control).
• Category management.
• Total cost of ownership
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New Challenges and Opportunities in Buying and Merchandising
• Buying and merchandising risk management.
• Service procurement.
• Third-party logistics providers.
• E-Procurement, e-Sourcing, e-auction, electronic data interchange, and crowdsourcing.
• Sustainable buying and merchandising.
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Retail Marketing
o Consumer buying behaviour
o Retail marketing strategy
o Location strategy
o Product category structure and management
o Retail pricing
o Retail communication mix
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Retail Metrics
• Establishing metrics relevant to an individual store
• Using various metrics: Transactions per Sq. Meter, Sales per till, Sales per individual, Sales per hour etc.
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The Merchandise Budget
o Planning the purchase of stock
o Projecting sales for a future period
o What markups and reductions are required
o Gross margin
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Supply Chain Management
• Supply chains, shareholder value and competitive advantage.
• Matching supply with demand: agile supply chains.
• The variety challenge: product range strategies, mass customisation and postponement.
• Integrating the global supply chain: internal and external coordination.
• Purchasing and supply.
• Supply chain sustainability.
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Store Design and Layout
o Comprehensive Store Planning
o Exterior Design
o Interior Store Design and Layout
o Interior Design Elements
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Digital Marketing in Retail
• Digital commerce in perspective.
• The user journey online.
• Acquisition, conversion and retention in a digital environment.
• Beyond digital marketing – true online/offline integration.
• The building blocks of digital commerce.
• Websites and usability.
• Social media.
• Mobile marketing.
• Email marketing.
• Online advertising.
• Digital commerce planning and strategy.
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Technology in Retail
• Impacts of technology on - Point of sale - Stock Control - Merchandising - Security - Customer Relationship Management
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Corporate Social Responsibility
• Stakeholder relations
• Reputation management
• Relations between society, government, and business
• Ethical investment
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Assessment Breakdown | % |
Coursework | 100.00% |
AssessmentsFull Time
Coursework |
Assessment Type: |
Assignment |
% of total: |
100 |
Assessment Date: |
n/a |
Outcome addressed: |
1,3,4,5,6,7 |
Non-Marked: |
No |
Assessment Description: Learners will be required to perform a broad analysis of their own organization or one they are familiar with and present this analysis in the form of a report which will also provide a plan for dealing with issues identified. |
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No End of Module Assessment |
NCIRL reserves the right to alter the nature and timings of assessment
Module Workload
Module Target Workload Hours 0 Hours |
Workload: Full Time |
Workload Type |
Workload Description |
Hours |
Frequency |
Average Weekly Learner Workload |
Lecture |
No Description |
4 |
Every Week |
4.00 |
Total Weekly Contact Hours |
4.00 |
Module Resources
Recommended Book Resources |
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Patrick M. Dunne, Robert F. Lusch, James R. Carver.. Retailing, ; South-Western Cengage Learning, [ISBN: 9781133953807].
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Michael Levy, Ph.D., Barton A. Weitz, Ph.D., Dhruv Grewal, Ph.D.. Retailing management, ; McGraw-Hill Education, [ISBN: 9780078028991].
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Judith Corstjens and Marcel Corstjens. Store wars, Chichester [England] ; John Wiley, c1995., [ISBN: 0471950815].
| Supplementary Book Resources |
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Roger Cox, Paul Brittain. (1996), Retail management, Macdonald & Evans, London, [ISBN: 0712110615].
| This module does not have any article/paper resources |
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This module does not have any other resources |
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