Indicative Content |
Requirements Analysis (20%)
• Discovery and Requirements definition
• Person definition / Use-Case definition
• Comparison of requirements elicitation techniques
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Prototyping (20%)
• Wire framing
• Low-fi prototyping
• Rapid prototyping for specifying interactions
• Comparison of prototyping techniques
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Design (10%)
• UI design principles and methods
• Accessibility and assistive technologies
• Content writing
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Analysis (30%)
• Usability Testing for identifying issues in web applications
• Eye-tracking for answering design questions
• Conducting expert evaluations against design principles
• Qualitative and quantitative data analysis
• Reporting key issues for applications and identifying next steps for recipients
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Web Analytics (20%)
• Data collection, techniques and features
• Quantitative analysis of web data
• Search analytics - internal search, SEO and PPC
• Measuring email and multi-channel marketing
• Mixed method analysis, combining usability testing data with actual traffic to identify its impact.
• Interpretation, documentation and communication of results
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Recommended Book Resources |
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Steve Krug.. Don't make me think, revisited, ; Pearson P T R, p.xi, 200 :, [ISBN: 0321965515].
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Jakob Nielsen, Raluca Budiu. Mobile Usability, New Riders, p.216, [ISBN: 0321884485].
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Jeff Rubin, Dana Chisnell. (2008), Handbook of usability testing, Wiley Pub., Indianapolis, Ind., [ISBN: 0470185481].
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This module does not have any article/paper resources |
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This module does not have any other resources |
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