Module Code: H9BST
Long Title Business Strategies in Computing
Title Business Strategies in Computing
Module Level: LEVEL 9
EQF Level: 7
EHEA Level: Second Cycle
Credits: 10
Module Coordinator:  
Module Author: Margarete Silva
Departments: School of Computing
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Demonstrate in-depth knowledge of business and management concepts, theories, analytical methods, tools with an ability to integrate and apply this knowledge to relevant business problems in the computing technology sector
LO2 Discriminate between the different effects that environmental factors and forces have on the organisation and the strategy process and interpret the findings of level specific analytical tools when applied to a specific business situation
LO3 Plan, manage, and develop a business enterprise utilising computing technology services
LO4 Demonstrate a comprehensive knowledge of legal issues and requirements of doing business in computing technology markets.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Strategy (30%)
• Comprehensively analyse the current business environment • Evaluate the requirements for an agile and responsive enterprise and articulate responsiveness vs. synergy from a global perspective • Demonstrate knowledge of corporate level strategy and the issue of corporate configuration • Investigate network-level strategy and the issue of inter-organisational relationships • Critically assess new influencers, business trends and key growth drivers • Investigate and identify business inhibitors.
New Business Case (30%)
• Investigate common reasons for computing technology adoption into disparate businesses • Evaluate different new pricing models against traditional pricing strategies • Building return on investment from computing technology solutions • Critically analyse the key considerations associated with “the economics of the new technology” • Identify and categorise the computing technology Business Value Chain • Evaluate organisational readiness and change management issues and the impact on organisational design and governance.
Law – Legal issues in New Technology Markets (15%)
• Evaluate Compliance (e.g. Sarbanes-Oxley, Basel lll) requirements • Demonstrate a comprehensive knowledge of Contracts and Contract Law • Sources of Privacy Law • Statutory protection • Data Protection Principles • Supervision, rights, remedies, offences.
Technology - Based Industries and the Management of Innovation (15%)
• Competitive Advantage in Technology- Intensive Industries • Strategies to exploit Innovation: How and when to enter the market • Competing for Standards • Implementing Technology Strategies: Creating the conditions for Innovation.
Commercialisation – Issues associated with commercialising a new invention (10%)
• Patents and copyrights • Licencing agreements • Sources of funding • Business Supports
Assessment Breakdown%
Coursework50.00%
End of Module Assessment50.00%

Assessments

Full Time

Coursework
Assessment Type: CA 1 (0380) % of total: 50
Assessment Date: n/a Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
Team Project
End of Module Assessment
Assessment Type: Terminal Exam % of total: 50
Assessment Date: End-of-Semester Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
End-of-Semester Final Examination
No Workplace Assessment
Reassessment Requirement
Repeat examination
Reassessment of this module will consist of a repeat examination. It is possible that there will also be a requirement to be reassessed in a coursework element.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Tutorial No Description 2 Every Week 2.00
Independent Learning No Description 17 Every Week 17.00
Total Weekly Contact Hours 4.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Tutorial No Description 2 Every Week 2.00
Independent Learning No Description 17 Every Week 17.00
Total Weekly Contact Hours 4.00
 

Module Resources

Recommended Book Resources
  • DeWit, B. and Meyer, R.. (2010), Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage, 3rd Edition. Thomson Learning.
  • Farnham P.. (2009), Economics for Managers: International version, 2nd Edition. Pearson Higher Education.
  • Rajiv Sabherwal, Irma Becerra-Fernandez. (2010), Business Intelligence, Wiley and Sons, [ISBN: 0470461705].
Supplementary Book Resources
  • Hill, J. and Hookham, C.. (2008), Entrepreneurship: A Custom Text, Pearson Custom Publishing.
  • Nicol, D.. (2013), Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies, IBM Press.
  • Kelleher D. and Murray K.. (2007), Information Technology Law in Ireland, 2nd Edition. Tottel Publishing, Sussex.
  • European Public New Services Market, 2010 – 2015. IDC- David Bradshaw.
  • Sandra Palumbo, Zeus Kerravala. (2011), New Content: Mobilizing the Experience, Yankee Group.
  • Bartlett, R.. (2010), A Practitioner's Guide to Business Analytics: Using Data Analysis Tools to Improve Your Organization's Decision Making and Strategy (FT Press Operations Management), Financial Times/Prentice Hall.
  • Andy Mulholland, Jon Pyke, Peter Fingar. (2010), Enterprise Cloud ComputingComputing - A Strategy Guide for Business and Technology Leaders, Meghan-Kiffer Press, [ISBN: 0929652290].
  • Charles Babcock. (2010), Management Strategies for the Cloud Revolution, 1st Edition. McGraw-Hill, [ISBN: 0071740759].
  • Mark I. Williams. (2010), A Quick Start Guide to Cloud Computing: Moving Your Business into the Cloud, Kogan Page, [ISBN: 0749461306].
  • Keat P. and Young P.K.. (2009), Managerial Economics: International Edition, 6th Edition, Pearson Higher Education.
  • Krugman P. and Wells R.. (2010), Macroeconomics, 2nd Edition. Worth Publishers.
  • Pindyck R. and Rubinfeld D.. (2009), Microeconomics: International Edition., 7th Edition. Pearson Prentice Hall.
  • Turban E., Lee J. K., King D., McKay J. and Marshall P.. (2008), Electronic Commerce: a Managerial Perspective, 5th Edition. Prentice Hall.
  • Johnson, G., Scholes, K. and Whittington, R.. (2008), Exploring corporate strategy, 8th Edition. Pearson Education.
  • Mintzberg, H. and Ghoshal, P.S.. (2002), The Strategy Process: Global Edition: Concepts, Contexts, Cases, 4th Edition. Financial Times/ Prentice Hall.
  • Clark R., Smyth S. and Hall N.. (2010), Intellectual Property in Ireland, 3rd Edition. Bloomsbury Professional, Sussex.
  • Kelleher D.. (2006), Data Protection and Privacy Law in Ireland, Tottel Publishing, Sussex.
  • White F.. (2011), Commercial Law, 2nd Edition. Round Hall, Dublin.
Supplementary Article/Paper Resources
Other Resources
Discussion Note: