Programme Code MSCMRKD
Programme Duration 1
Programme Level 9
 
EQF Level 7
 
EHEA Level Second Cycle
Programme Credits 90
Semester Duration 0 Week(s)
Language of Instruction English
Field of Study 0413 - Management and administration
CAO Code; QQI Progamme Code etc
Code
Programme Extra Information Below is the indicative full-time schedule for this course. Please note, the part-time schedule is run over a longer period of time. Further details of this schedule can be found in our part-time prospectus.
 

Programme Outcomes

On successful completion of this programme the learner will be able to :

Description
Demonstrate comprehensive knowledge of advanced marketing theory and practice in a cross-functional management context by having the ability to both appraise and critique these functions.
Evaluate and apply appropriate business initiatives, tools and techniques to organizational issues and propose relevant and creative solutions.
Employ advanced practical and analytical skills in the management of complex data, with a view to identifying critical insights that can add value to the organization.
Evaluate different strategic philosophies and constructs that can be adopted by the organization by constantly appraising contemporary academic and trade literature.
Articulate clearly rationale for decisions and proposed strategic solutions while demonstrating the ability to act autonomously in implementing these initiatives.
Exhibit leadership, team building and group facilitation skills, as well as possess an appreciation of how to motivate and synergise team members.
Demonstrate the ability to learn independently to further their personal and professional development by taking initiative for learning beyond prescribed course work.
Critically reflect on the function of marketing and related disciplines on contemporary society and undertake decision making responsibilities in the context of ethical and moral practice.

Semester Schedules

Stage 1 / Semester 1

Core Subject
Module Code Title
H9DMS Digital Marketing Strategy
H9MRK21 Marketing in the 21st Century
H9MMA Marketing Metrics and Accountability
H9MMA Marketing Metrics and Accountability
H9COCO The Contemporary Consumer
Optional
Module Code Title
H9BRM Business Research Methods
H9MICRM Marketing Insights and Customer Relationship Marketing
H9RSMTH Research Methods
H9SPM Strategic Project Management
H9SMPR Strategic Social Media Marketing and Public Relations
H9RSMTH Research Methods
H9BRM Business Research Methods

Stage 1 / Semester 2

Core Subject
Module Code Title
H9BRMGT Brand Management
H9BRMGT Brand Management
H9BRMGMT Brand Management
H9INC Innovation and Creativity
H9IMCDA Integrated Marketing Communications in Digital Age
H9MMA Marketing Metrics and Accountability
H9MKR Market Research
H9SERVMK Services Marketing
Optional
Module Code Title
H9SMIT Management of Innovation & Technology
H9SMIT Management of Innovation & Technology
H9CRM Marketing Insights and Customer Relationship Management
H9PMM Postmodern Marketing
H9SMC Selling to the Modern Customer
H9SPM Strategic Project Management
H9SPR Strategic Social Media Marketing and Public Relations
H9SCC The Social Conscience of the Consumer

Stage 1 / Semester 3

Group Elective 1
Module Code Title
H9DISSE Dissertation
H9DISSE Dissertation
Group Elective 2
Module Code Title
H9IPP Industry Practicum Project
H9IPP Industry Practicum Project