Module Code: H7SBD
Long Title Strategic and Business Development
Title Strategic and Business Development
Module Level: LEVEL 7
EQF Level: 6
EHEA Level: First Cycle
Credits: 10
Module Coordinator: Philip Shanahan
Module Author: Philip Shanahan
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 Review and categorise the range of strategic issues faced by organisations in specific contextual conditions
LO2 Identify the effect that different external and internal factors have on the organisation and the strategy process
LO3 Demonstrate an ability to apply critical learning to the practice of developing a business in specific contextual conditions
LO4 Communicate, present and articulate an understanding of the importance of setting targets and reviewing progress for sustaining and developing a business
LO5 Demonstrate an understanding of the key processes (innovation, financial management, risk – management, time management, and development of human resource skills) involved in growing a business
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
The Strategy Process
•Introduction to key concepts •Strategy formulation v’s strategy formation •Strategy as a pattern, plot, plan, position and perspective
The Business Environment
•Levels of the environment •Macro environmental drivers for change •The ESTEMPLE framework (PESTEL) •The competitive environment and industry/sector structure •The 5 Forces model
Corporate Level Strategy
•Structure and corporate configuration •Strategic Business Units portfolio
Business Level Strategy
Competitive advantage •Generic strategies •Resources and capabilities •Strategic position
Opportunity Development
•Business Development Plan •New venture ideas •Opportunity Recognition •Opportunity Evaluation •Resource availability
Assessment Breakdown%
Coursework50.00%
End of Module Assessment50.00%

Assessments

Reassessment Requirement
Repeat failed items
The student must repeat any item failed
Reassessment Description
Repeat Assessments will be conducted in accordance with current college Assessment Regulations which are available on the Learner portal, in the Learner handbook and through the College internet site. These policies can also be viewed at: https://www.ncirl.ie/Students/Exams Specifically, where a learner fails to achieve a pass on the written exam on this module, he/she must resit another written exam. Failure to achieve a pass on the work-related assignment means he/she will initially be provided with feedback from the lecturer and then asked to re-evaluate the research done and resubmit based the feedback received. An appropriate timescale will be provided. If the learner fails the second written exam, he/she will be afforded a third attempt. A second failure on the work-related assignment means he/she will be given a new assignment and will be given appropriate time to complete and submit. A third failure on either assessment will mean that the learner must repeat the module.

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Online
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture Online class (3 x 3 hour classes) 9 Every Third Week 3.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Independent Learning Time Independent learning/study/research 160 Every Week 160.00
Workbased learning Work related learning/research 40 Every Week 40.00
Directed Learning Directed reading followed by formative assessment 14 Every Third Week 4.67
Lecturer-Supervised Learning (Contact) Online discussion forum 16 Every Third Week 5.33
Lecture 2 x full day workshops 14 Every Third Week 4.67
Total Weekly Contact Hours 54.67
 

Module Resources

This module does not have any book resources
This module does not have any article/paper resources
Other Resources
  • [Reading will be recommended by the lecturer].
Discussion Note: