Module Code: H8EBUS
Long Title E-Business
Title E-Business
Module Level: LEVEL 8
EQF Level: 6
EHEA Level: First Cycle
Credits: 5
Module Coordinator:  
Module Author: Administrator Account
Departments: School of Business
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 LO 1. Critically assess the strategic role of the internet in the commercial sector
LO2 LO 2. Evaluate the strategic value of different types of electronic offerings in a commercial context
LO3 LO 3. Demonstrate knowledge of the key types of electronic offering in the world of e-business
LO4 LO 4. Determine the networking requirements for providing a commercial internet solution
LO5 LO 5. Critically assess of the different types of electronic payments and the technical implications of each type
LO6 LO 6. Contribute to the planning, and maintenance of a business website
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
E-business strategy
Web media characteristics and economic principles Internet business strategies Value chain analysis, core competencies and competitive advantage Information as a strategic weapon Transaction costs on the Web
E-business models
Auctions and intermediaries, dis-intermediation and re-intermediation Brokerage model, Advertising model, Infomediary model, Merchant model Manufacturer model, Affiliate model, Community model, Subscription model
Networking Infrastructure for Business
Types of Networks, Intranets and Extranets LAN Networking Standards Network Components Peer-to-Peer Networks Client/Server Networks Wireless Networks Network Interconnections
Technology for Global Networks
Connecting to the Internet Modem Technology - modems, cable modems ISDN Broadband Wireless Internet Access - Bluetooth, GPRS Internet Service Providers (ISPs) Service Provider Connectivity Internet Protocol Suite Domain Name System Email Systems Internet2 and future Internet developments
Security, Authentication & Online Transactions
Network Security Firewalls Data and Transaction security issues Encryption Standards SSL - Secure Sockets Layer SET – Secure Electronic Transaction Digital Signatures
Web Site Planning
Project management – e-projects Alignment of goals and resources Creating an identity and attracting customers Providing customer service Building traffic and community Importance of pre-production planning Acquiring and Organising content Site architecture
Maintaining a Web Site
Quality control Tools for managing a web site Promoting the web site Measurement of traffic
Teaching methodology
The learning strategy involves the use of lectures, tutorials, case studies, labwork and class discussions as appropriate. Students will also have access to web based suppo
Assessment Breakdown%
Coursework40.00%
End of Module Assessment60.00%

Assessments

Full Time

Coursework
Assessment Type: Assignment % of total: 40
Assessment Date: n/a Outcome addressed:  
Non-Marked: No
Assessment Description:
n/a
End of Module Assessment
Assessment Type: Terminal Exam % of total: 60
Assessment Date: End-of-Semester Outcome addressed: 1,2,3,4,5,6
Non-Marked: No
Assessment Description:
End-of-Semester Final Examination
No Workplace Assessment

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Tutorial No Description 1 Every Week 1.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Supplementary Book Resources
  • Chaffey, D 2009, E-Business and E-Commerce Management and Strategy, Implementation and Practice, 4th Edition, Pearson Education, New Jersey. na.
  • Milutinovic, V. (2003) Mastering e-Business Infrastructure. Kluwer. na.
  • Tammadge R. (2001) Web Design, Gill and MacMillan. na.
  • Warner J. (2001) Managing Web Projects for Dummies, Hungry Minds,. na.
  • Treese G.W., Stewart L.C., (1998). Designing Systems for Internet Commerce Addison-Wesley. na.
  • Kosiur D. (1997) Understanding Electronic Commerce Microsoft Press. na.
  • Sloane A. (1999) Computer Communications Principles and Business Applications (2nd Ed), McGraw-Hill,. na.
  • Fleming J. (1999) Web Navigation, Designing the user experience, O’Reilly. na.
  • Fleming J. (1999) Web Navigation, Designing the user experience, O’Reilly. na.
  • Niederst J. (1999) Web Design in a Nutshell, A Desktop quick reference, O’Reilly. na.
  • Rosenfeld L. & Morville P. (2007). Information Architecture for the World Wide Web, 3rd Edition, O'Reilly & Associates. na.
This module does not have any article/paper resources
This module does not have any other resources
Discussion Note: