Module Code: H7ENTER
Long Title Enterprise
Title Enterprise
Module Level: LEVEL 7
EQF Level: 6
EHEA Level: First Cycle
Credits: 5
Module Coordinator: AKARI DEVELOPER
Module Author: AKARI DEVELOPER
Departments:  
Specifications of the qualifications and experience required of staff  
Learning Outcomes
On successful completion of this module the learner will be able to:
# Learning Outcome Description
LO1 LO 1. Devise and deliver a business plan for an enterprise proje
LO2 LO 2. Judge the most appropriate investment model and clarify how it can be accessed.
LO3 LO 3. Test and judge the viability of any enterprise project
LO4 LO 4. Present and sell a business proposition.
Dependencies
Module Recommendations

This is prior learning (or a practical skill) that is required before enrolment on this module. While the prior learning is expressed as named NCI module(s) it also allows for learning (in another module or modules) which is equivalent to the learning specified in the named module(s).
No recommendations listed
Co-requisite Modules
No Co-requisite modules listed
Entry requirements  
 

Module Content & Assessment

Indicative Content
Defining Enterprise
Why Companies exist; how they evolve and grow. Types of Enterprise [Sole Traders, Start-Ups, SMEs, MNEs] Legal Entities and Stakeholder Obligations Phases in Company Growth
Identifying Opportunities in the Enterprise
Defining Customer Value Identifying Market Opportunities Determining Industry Attractiveness; Market Segment Attractiveness Using Five Forces Analysis Analyzing and Evaluating Competitors Research Methods and Approaches
Finance: The Options in Raising Investment
Financial Models and Metrics Equity versus Debt Investors and Venture Capital Investor Criteria. (ROI, Exit Strategies etc). How potential investors evaluate opportunities (Guest speakers).
The Enterprise: Matching Capability with Opportunity
The Team Capabilities, Core Competences and Critical Success Factors. Operations Capability Marketing Defining investment requirements Strategy
Sales and Marketing Planning
Why Sales are so Critical Your Route to Market Identifying Marketing Challenges Marketing Communications Clarifying customer needs Identifying features and benefits Clarifying your value propostion Crafting a sales message
The Business Plan
Structure Mission and Goals Financial Projections Milestones and Performance Metrics. Presenting the Case
Learning Methodology
The learning methodology involves the use of lectures and tutorials to develop understanding of key principles, theories and models. Case studies and class discussions will be used to develop and apply learning. Students will access the web based support tool Moodle before each lecture to source preparatory readings and reflective questions. After lectures, students will use Moodle to consolidate learning through discussion points, further reading, exercises and reflection
Assessment Breakdown%
Coursework100.00%

Assessments

Full Time

Coursework
Assessment Type: Project % of total: 60
Assessment Date: n/a Outcome addressed: 1,2,3,4
Non-Marked: No
Assessment Description:
Students will create a complete business plan for an original business idea that could be used to attract potential investors, to the proposal. This will need to clarify the business opportunity, the validated market requirement; operations, sales and marketing plans and compete financial projections. Footnotes will be used to show the academic reference for the steps taken
Assessment Type: Assignment % of total: 40
Assessment Date: n/a Outcome addressed: 3,4
Non-Marked: No
Assessment Description:
This form of assessment is guided by the nature of the learning outcomes (LO3 – LO4) which set the need for learners to display and communicate a credible business expansion plan. Two group projects, with resulting presentations, will run concurrently through the lecture timetable. These will take the form of generic case studies which students will develop outline business plans for particularly in the areas of a. Identifying opportunities b. Developing a financial proposal for investors. Given the collaborative nature of enterprise it is important team based working is taken into account and continuous assessment will take the form of two group presentations, each accounting for 20%
No End of Module Assessment
No Workplace Assessment

NCIRL reserves the right to alter the nature and timings of assessment

 

Module Workload

Module Target Workload Hours 0 Hours
Workload: Full Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Tutorial No Description 1 Every Week 1.00
Total Weekly Contact Hours 3.00
Workload: Part Time
Workload Type Workload Description Hours Frequency Average Weekly Learner Workload
Lecture No Description 2 Every Week 2.00
Total Weekly Contact Hours 2.00
 

Module Resources

Recommended Book Resources
  • Garavan, Downey, McCarthy, Fleming & Ó'Cinnéide 1997, Entrepreneurship and business start-ups in Ireland vol. 1 an overview, Oak Tree Press, Dublin. na.
Supplementary Book Resources
  • Stutely, R. 2007, The definitive business plan : the fast-track to intelligent business planning for executives and entrepreneurs, Rev. 2nd edn, Financial Times Prentice Hall, Harlow. na.
  • Mullins 2006, The new business road test what entrepreneurs and executives should do before writing a business plan, 2nd edn, Financial Times Prentice Hall, Harlow. na.
This module does not have any article/paper resources
Other Resources
  • [Journal], Business Plus.
  • [Journal], Business and Finance.
  • [Journal], Enterprise Innovation.
  • [Journal], Technology Ireland.
  • [Website], www.businesslink.gov.uk.
  • [Website], www.enterprise-ireland.com.
  • [Website], www.entemp.ie.
  • [Website], www.entrepreneur.com.
  • [Website], www.ibec.ie.
  • [Website], www.isme.ie.
  • [Website], www.sfa.ie.
Discussion Note: